Monthly Archives: July 2015

Home > Blog > Monthly Archives: July 2015

Branding 101: Brand values

30 July 2015 by in category Branding tagged as ,

It's now time to consider what your brand strategy is. You should narrow it down to no more than three core values and two 'differentiating' values. There is no benefit in a long list of unworkable brand values that aren't easy to understand or follow and don't fit with your overall strategy. Part III: Brand [...]

0 0 Read more

Branding 101: The power of branding

17 July 2015 by in category Branding tagged as

As soon as you start a company, it has a brand, which develops over time and with experience. The trick is to get this brand working for you. If you realise the power of branding you will nurture your brand in such a way that it has a personality and becomes the essence of your [...]

0 0 Read more

Branding 101: What is a brand?

7 July 2015 by in category Branding tagged as ,

A strong brand can really make or break your business. It can help your company stand out from competitors and allow your customers to identify you immediately. This creates loyalty and client retention and provides a cost-effective base upon which to market your business. This series of blog posts will attempt to address what a [...]

0 0 Read more

Copyright © purpleplanet - Software Solutions