purpleplanet at 20: Assembling the Imaginauts Crew

What began as a one-person venture has blossomed into a flourishing business, thanks to a blend of passion, perseverance, and, undoubtedly, the collective effort of an incredible team. The Imaginauts.

In the early days, purpleplanet was just me, my laptop, and an overflowing pot of coffee. I juggled roles from customer service to coding, from sales pitches to server maintenance. The learning curve was steep, but the thrill of building something from scratch was exhilarating. As the online world evolved, so too did the demands of our clients. I vividly remember the moment I realised that I couldn’t manage everything alone anymore, especially as we started to get more requests that required specialised skills in WordPress development.

About 15 years ago, the search for a WordPress developer began. It marked our first official expansion — a milestone that signified the beginning of purpleplanet as more than just a one-man show. Hiring our first dedicated developer was a pivotal decision that not only expanded our capabilities but also set the precedent for the collaborative culture that defines our company today.

Over the years, the team has grown significantly. We’ve welcomed aboard designers who can turn abstract concepts into visually compelling designs, developers who tackle complex coding challenges, and project managers who ensure that everything runs like clockwork. Our SEO and analytics experts have been instrumental in driving our strategies forward, ensuring that we not only create but also optimise our digital offerings for maximum impact.

A significant development in our operational model was the decision to embrace remote working. Introducing roles such as a Tech Manager and a Customer Success Manager ensured that our projects delivered both innovation and satisfaction. The transition to a fully remote setup was seamless, something I attribute to the proactive nature of our team and the technology that supports our daily operations.

Collaborative tools like Slack and ClickUp have been game-changers, enabling real-time communication and project management as effectively as if we were all together in an office. These tools help keep everyone in the loop, fostering a sense of unity and immediate responsiveness that might surprise those unfamiliar with remote work.

Reflecting on the past two decades, I am filled with immense pride and gratitude. Each member of our Imaginaut team has contributed uniquely and significantly to our journey. As we continue to grow and adapt to the ever-changing digital landscape, I am excited about the future and the opportunities that lie ahead.

The story of purpleplanet is far from over, and I am confident that the next 20 years will be as exhilarating as what has gone before.

As we celebrate 20 years of growth and success, we’d love to share some wisdom that has been pivotal in our journey:

• Embrace Change: The digital landscape is always evolving. Stay curious and be ready to adapt to new technologies and trends.
• Invest in People: A dedicated team is your most valuable asset. Invest in hiring the right people and foster a culture of collaboration and continuous learning.
• Quality Over Quantity: Whether it’s content, design, or team, prioritize quality. It’s the hallmark of a brand that stands the test of time.

Remember, whether you’re starting out or scaling up, purpleplanet is here to guide you through every step of your digital journey. Reach out to us, and let’s create something amazing together.

Curious about the creative minds behind purpleplanet? Meet the Imaginauts crew that powers innovation! Meet Our Team