ALC

Make it Personal
Development | Maintenance
ALC Project Responsive Screens

ALC is the industry’s leading privately-held direct and digital data marketing services provider. Headquartered in Princeton, New Jersey, and operating sales, marketing, and account management offices throughout the US, the company enables its roster of blue-chip clients – including the leaders in virtually every business sector – to grow, increase market share, and improve bottom-line profitability through the innovative use of marketing information.

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The Challenge

Creative marketing agency Sharkey Advertising approached purpleplanet to build this WordPress site, using designs they’d created for the client. We were asked to develop the website and create a responsive version, based on the provided designs.

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The Solution

We built this website from scratch, without the need for a pre-built theme. Most of the functionality is standard HTML/CSS, with the inclusion of some subtle extras, such as the slight zoom when hovering over the Products items on the homepage. In web development, it’s often the case that “less is more” – if a site is overloaded with gimmicks and animations, it can often become distracting and will generally take longer to load, due to the extra code required.

We also added a simple side navigation, which allows visitors to quickly jump to each of the homepage sections.

ALC Project Side Navigation
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Fran Sharkey

Principal/CEO

I needed to find a digital partner that was talented, extremely knowledgable, great with problem solving and extremely dependable. I found this with purpleplanet. They are smart, responsive and have a very high level of commitment to their clients.

I have chosen purpleplanet as my Digital and Web partner and have worked with them for many years. I would highly recommend the purpleplanet team to anyone looking for a truly professional and first class operation.

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Website Requirements

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Main website landing page, containing such things as latest blog post, featured products, and services callouts.

A rotating slideshow, with large background images, custom title and text, and links to internal or external pages.

A feature-rich blog section for your website, with overview page and custom layout for your blog posts.


A simple eCommerce store with functional shopping cart and multiple payment and shipping options, styled to match your website.

A contact page, with integrated Google, map showing your business location and a contact form.

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If you want some pages to have a left sidebar, that's one type. A right sidebar would be another. Use the plus and minus above to choose how many subpage layouts you might need.

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Content

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