Revamp your online presence

Relaunch your website in 90 days or less with our redesign services

We help business owners and marketing managers improve the performance of their website to grow their client base online.

 

Profitable, 100% Automated, 15 years of experience

See what our clients say about us

Alex Campkin
IT & Operations Manager

We had a fantastic experience working with purpleplanet from start to finish.

Great communication, fast turn around and always with a positive attitude, despite our constant feedback and amends.

Chantal Verdonschot
Communications Coordinator

purpleplanet helped us completely redevelop our website. They were very creative with the new design, coming up with a variety of good proposals before we moved to the development stage. Working with the designer was a pleasure as well.

The collaboration led to a great website which is much much more user-friendly and better represents us as an organisation.

Boris Rafalski
Founder & Managing Partner

We really love working with Matt and the purpleplanet team - they are quick to respond to every request we have, and apply changes efficiently and effectively. That was the main reason we also hired purpleplanet for our ongoing website maintenance. We are sure that everything works perfectly well, and even if something becomes broken, the purpleplanet team will get it fixed in no time.

You’ve read about lead generation with purpleplanet, and even read what others have said about us. Now all there is to do is get in touch and find out for yourself.

Go ahead and book a strategy call if you want to kickstart your lead generation.

Turn Clicks into Customers on Autopilot

Here, we’ll walk you through our entire implementation process:

Our process
Our process Our process Our process
Strategy Call
1
During the strategy call we will discuss your goals and needs and propose solutions that are tailored to your situation. We’ll also define your target audience to understand the problems of your ideal customer.
Planning the website structure
2
Based on the results of our research and in agreement with you we will plan the website structure, sections, and content with the end goal to create a beautiful and functional website that fulfills the visitors’ needs and your business goals.
Wireframes and design
3
With wireframes, we will visualize the layout of the website sections to show how elements are laid out on the page and how the site navigation should work. Upon the confirmed wireframes, we will design the homepage and other templates.
Development
4
During the whole website build, we will keep close communication with you to make sure everything is aligned with your wishes and going according to plan. All website pages and sections will be developed based on confirmed designs and previously agreed functionality.
Launch and final adjustments
5
The final phase is reserved for the website launch, post-launch activities such as tracking implementation, website submission to search engines, 301 redirects, and final adjustments. The project can end here or we can support you long-term with website maintenance, and marketing and brand activities.

Frequently Asked Questions

Why should we consider a website relaunch?

There are sev­er­al rea­sons why you should con­sid­er a web­site relaunch.

Improved User Expe­ri­ence: A web­site relaunch pro­vides an oppor­tu­ni­ty to enhance the over­all user expe­ri­ence. By incor­po­rat­ing mod­ern design trends, intu­itive nav­i­ga­tion, and respon­sive lay­outs, you can cre­ate a more engag­ing and user-friend­ly web­site. A pos­i­tive user expe­ri­ence can lead to high­er con­ver­sion rates as vis­i­tors are more like­ly to stay on your site, explore your offer­ings, and take desired actions.

Updat­ed Tech­nol­o­gy: Over time, web­site tech­nolo­gies and stan­dards evolve. A web­site relaunch allows you to update your web­site with the lat­est tech­nolo­gies, ensur­ing com­pat­i­bil­i­ty across dif­fer­ent devices, browsers, and plat­forms. By lever­ag­ing new­er frame­works, plu­g­ins, or con­tent man­age­ment sys­tems, you can enhance web­site per­for­mance, secu­ri­ty, and functionality.

Enhanced Brand­ing and Visu­al Iden­ti­ty: A web­site relaunch pro­vides an oppor­tu­ni­ty to refresh your brand­ing and visu­al iden­ti­ty. By align­ing your web­site’s design ele­ments, col­or schemes, and typog­ra­phy with your brand’s per­son­al­i­ty and val­ues, you can cre­ate a cohe­sive and mem­o­rable brand expe­ri­ence. Con­sis­tent brand­ing helps build trust and cred­i­bil­i­ty with your audi­ence, increas­ing the like­li­hood of conversions.

Com­pet­i­tive Advan­tage: In a fast-paced dig­i­tal land­scape, stay­ing ahead of your com­peti­tors is cru­cial. A web­site relaunch allows you to analyse your com­peti­tors’ web­sites, iden­ti­fy indus­try trends, and incor­po­rate inno­v­a­tive fea­tures and func­tion­al­i­ties that dif­fer­en­ti­ate your brand. By offer­ing a unique and com­pelling online pres­ence, you can attract and retain cus­tomers, giv­ing you a com­pet­i­tive edge.

SEO Opti­miza­tion: Search engine opti­miza­tion (SEO) plays a vital role in dri­ving organ­ic traf­fic to your web­site. Dur­ing a relaunch, you can opti­mize your web­site’s struc­ture, meta tags, URLs, and con­tent to improve search engine vis­i­bil­i­ty. Imple­ment­ing SEO best prac­tices ensures that your web­site ranks high­er in search engine results, lead­ing to increased vis­i­bil­i­ty and poten­tial conversions.

Mobile Respon­sive­ness: With the grow­ing use of mobile devices, hav­ing a mobile-respon­sive web­site is essen­tial. A web­site relaunch allows you to ensure that your site is opti­mised for mobile users, pro­vid­ing a seam­less brows­ing expe­ri­ence across dif­fer­ent screen sizes. Mobile-friend­ly web­sites are favored by search engines and are more like­ly to engage and con­vert mobile visitors.

Con­ver­sion Rate Opti­mi­sa­tion (CRO): A web­site relaunch pro­vides an oppor­tu­ni­ty to focus on con­ver­sion rate opti­mi­sa­tion. By analysing user behav­ior, imple­ment­ing effec­tive call-to-actions, improv­ing land­ing pages, and stream­lin­ing the con­ver­sion fun­nel, you can max­imise the num­ber of vis­i­tors who com­plete desired actions, such as mak­ing a pur­chase, sign­ing up, or fill­ing out a form.

 

 

Can a website relaunch help us target our audience more effectively?

The answer is yes! Here are a few ways a web­site relaunch can assist in improv­ing audi­ence targeting:

Audi­ence Research and Insights: A web­site relaunch presents an oppor­tu­ni­ty to con­duct or revis­it audi­ence research. By analysing your tar­get audi­ence’s demo­graph­ics, behav­iors, pref­er­ences, and pain points, you can gain deep­er insights into their needs and tai­lor your web­site accord­ing­ly. This under­stand­ing allows you to cre­ate tar­get­ed con­tent, mes­sag­ing, and user expe­ri­ences that res­onate with your audience.

Per­sona Devel­op­ment: Dur­ing a web­site relaunch, you can refine or cre­ate buy­er per­sonas that rep­re­sent your ide­al cus­tomers. These per­sonas are fic­tion­al rep­re­sen­ta­tions of your tar­get audi­ence seg­ments, cap­tur­ing their char­ac­ter­is­tics, moti­va­tions, and goals. By align­ing your web­site’s design, con­tent, and func­tion­al­i­ty with these per­sonas, you can deliv­er a more per­son­al­ized and rel­e­vant expe­ri­ence to your audience.

Cus­tomised Mes­sag­ing and Con­tent: A web­site relaunch pro­vides an oppor­tu­ni­ty to refine and cus­tomise your mes­sag­ing and con­tent to bet­ter tar­get your audi­ence. By under­stand­ing their pain points, inter­ests, and moti­va­tions, you can cre­ate com­pelling and tai­lored con­tent that speaks direct­ly to their needs. This can include opti­mis­ing your head­lines, prod­uct descrip­tions, blog arti­cles, and oth­er con­tent to res­onate with spe­cif­ic audi­ence segments.

Improved User Expe­ri­ence (UX): A web­site relaunch allows you to opti­mize the user expe­ri­ence to bet­ter serve your tar­get audi­ence. By analysing user behav­ior, con­duct­ing usabil­i­ty tests, and incor­po­rat­ing feed­back, you can refine the web­site’s nav­i­ga­tion, lay­out, and func­tion­al­i­ty to cater to your audi­ence’s pref­er­ences. A seam­less and intu­itive user expe­ri­ence enhances engage­ment, encour­ages inter­ac­tion, and improves your abil­i­ty to tar­get and con­vert your audi­ence effectively.

Enhanced SEO and Search Vis­i­bil­i­ty: A web­site relaunch allows you to opti­mise your site’s struc­ture, con­tent, and tech­ni­cal ele­ments for improved search engine opti­mi­sa­tion (SEO). By tar­get­ing rel­e­vant key­words, opti­mis­ing meta tags, improv­ing site speed, and ensur­ing mobile-friend­li­ness, you can enhance your web­site’s vis­i­bil­i­ty in search engine results. This, in turn, helps attract a more tar­get­ed audi­ence to your website.

 

What specific changes or improvements can be made during the relaunch to optimize conversion rates?

Dur­ing a web­site relaunch, sev­er­al spe­cif­ic changes and improve­ments can be made to opti­mise con­ver­sion rates. Here are some key areas to focus on:

  1. Clear and Com­pelling Call-to-Action (CTA): Ensure that CTAs are strate­gi­cal­ly placed through­out the web­site, mak­ing them clear, visu­al­ly appeal­ing, and action-ori­ent­ed. Use per­sua­sive lan­guage and design ele­ments to encour­age vis­i­tors to take the desired actions that lead to conversions.
  2. Stream­lined Nav­i­ga­tion: Sim­pli­fy web­site nav­i­ga­tion to make it intu­itive and user-friend­ly. Ensure that vis­i­tors can eas­i­ly find the infor­ma­tion they need and access impor­tant pages relat­ed to prod­ucts, ser­vices, or con­ver­sion actions. Clear and log­i­cal nav­i­ga­tion reduces fric­tion and improves the user expe­ri­ence, pos­i­tive­ly impact­ing conversions.
  3. Enhanced Page Load Speed: Improve web­site per­for­mance by opti­mis­ing page load speed. Vis­i­tors are more like­ly to aban­don a web­site if it takes too long to load, neg­a­tive­ly impact­ing con­ver­sions. Opti­mise image sizes, min­imise unnec­es­sary scripts or plu­g­ins, and lever­age caching mech­a­nisms to ensure fast-load­ing pages.
  4. Com­pelling and Per­sua­sive Con­tent: Enhance your web­site’s con­tent to make it engag­ing, infor­ma­tive, and per­sua­sive. Clear­ly com­mu­ni­cate the unique val­ue propo­si­tion of your prod­ucts or ser­vices, address vis­i­tor pain points, and high­light the ben­e­fits of tak­ing the desired con­ver­sion actions. Use per­sua­sive lan­guage, cus­tomer tes­ti­mo­ni­als, and sto­ry­telling tech­niques to build trust and influ­ence conversions.
  5. Mobile Respon­sive­ness: Opti­mise your web­site for mobile devices to cater to the grow­ing num­ber of mobile users. Ensure that your web­site is ful­ly respon­sive, with seam­less nav­i­ga­tion, leg­i­ble con­tent, and user-friend­ly con­ver­sion forms on small­er screens. Mobile opti­mi­sa­tion improves the user expe­ri­ence, increas­es engage­ment, and boosts con­ver­sion rates.
  6. Sim­pli­fied Con­ver­sion Process: Eval­u­ate and stream­line your con­ver­sion process to make it as sim­ple and fric­tion­less as pos­si­ble. Remove unnec­es­sary form fields, min­imise steps, and pro­vide clear instruc­tions to guide vis­i­tors through the con­ver­sion process. The eas­i­er it is for vis­i­tors to con­vert, the high­er the like­li­hood of suc­cess­ful conversions.
  7. Social Proof: Lever­age social proof ele­ments such as cus­tomer tes­ti­mo­ni­als, case stud­ies, suc­cess sto­ries, or user-gen­er­at­ed con­tent to build trust and cred­i­bil­i­ty. Dis­play pos­i­tive reviews, rat­ings, or endorse­ments promi­nent­ly on your web­site to influ­ence vis­i­tors’ deci­sion-mak­ing and increase conversions.

 

Will the website relaunch affect my search engine rankings?

A web­site relaunch can have an impact on search engine rank­ings, both pos­i­tive­ly and neg­a­tive­ly. Here are some fac­tors to consider:

Tech­ni­cal Opti­mi­sa­tion: Dur­ing a web­site relaunch, it’s cru­cial to ensure that tech­ni­cal SEO ele­ments are prop­er­ly imple­ment­ed. This includes main­tain­ing con­sis­tent URL struc­tures, opti­mis­ing page load speed, imple­ment­ing prop­er redi­rects from old URLs to new ones, and ensur­ing prop­er index­ing by search engines. If these tech­ni­cal aspects are han­dled cor­rect­ly, it can have a pos­i­tive impact on your search engine rankings.

Con­tent Opti­mi­sa­tion: A web­site relaunch often involves updat­ing and opti­mis­ing con­tent. By improv­ing the rel­e­vance, qual­i­ty, and organ­i­sa­tion of your con­tent, you can enhance its vis­i­bil­i­ty to search engines. Incor­po­rat­ing rel­e­vant key­words, opti­mis­ing meta tags, and ensur­ing prop­er head­ing struc­ture can pos­i­tive­ly influ­ence search engine rankings.

User Expe­ri­ence: Search engines increas­ing­ly pri­ori­tise user expe­ri­ence in their rank­ing algo­rithms. A web­site relaunch offers an oppor­tu­ni­ty to enhance user expe­ri­ence by improv­ing site nav­i­ga­tion, mobile respon­sive­ness, and over­all usabil­i­ty. A user-friend­ly web­site can lead to increased engage­ment, low­er bounce rates, and improved search engine rankings.

It’s impor­tant to note that dur­ing the tran­si­tion phase of a web­site relaunch, search engine rank­ings may expe­ri­ence tem­po­rary fluc­tu­a­tions. This is because search engines need time to crawl, index, and under­stand the changes made to your web­site. These fluc­tu­a­tions are usu­al­ly short-lived, and with prop­er SEO prac­tices in place, your rank­ings should sta­bilise or even improve over time.

 

How can I measure the success and effectiveness of the website relaunch?

Mea­sur­ing the suc­cess and effec­tive­ness of a web­site relaunch is cru­cial to under­stand its impact on your busi­ness or organ­i­sa­tion. Here are sev­er­al key met­rics and approach­es to consider:

  1. Web­site Ana­lyt­ics: Utilise web­site ana­lyt­ics tools such as Google Ana­lyt­ics to track impor­tant met­rics before and after the relaunch. Mon­i­tor changes in met­rics such as web­site traf­fic, unique vis­i­tors, page views, bounce rate, aver­age ses­sion dura­tion, and con­ver­sion rates. Com­par­ing these met­rics pre and post-relaunch can pro­vide insights into the effec­tive­ness of the relaunch.
  2. Goal Con­ver­sions: Define spe­cif­ic goals for your web­site, such as newslet­ter sign-ups, form sub­mis­sions, prod­uct pur­chas­es, or con­tent down­loads. Analyse the con­ver­sion rates of these goals to deter­mine if the relaunch has pos­i­tive­ly influ­enced user engage­ment and actions.
  3. Search Engine Rank­ings: Track the rank­ings of impor­tant key­words or phras­es in search engine results pages (SERPs) both before and after the relaunch. A pos­i­tive change in rank­ings or an increase in vis­i­bil­i­ty can indi­cate improved search engine opti­miza­tion (SEO) and the impact of the relaunch.
  4. User Feed­back: Col­lect user feed­back through sur­veys, feed­back forms, or user test­ing ses­sions. Ask users about their expe­ri­ence with the relaunched web­site, their sat­is­fac­tion with the changes, and if they find it more user-friend­ly. User feed­back can pro­vide valu­able insights into the effec­tive­ness of the relaunch from the user’s perspective.
  5. Heatmaps and User Behav­ior: Use tools like heatmaps, click track­ing, or ses­sion record­ings to analyse user behav­ior on the relaunched web­site. Heatmaps can reveal where users are click­ing, scrolling, or spend­ing the most time on the page. Analysing user behav­ior can help iden­ti­fy areas of improve­ment and mea­sure the effec­tive­ness of the relaunch in terms of user engagement.
  6. A/B Test­ing: Con­duct A/B test­ing by com­par­ing dif­fer­ent ver­sions of the web­site dur­ing the relaunch process. By test­ing dif­fer­ent design ele­ments, lay­outs, or fea­tures, you can mea­sure the per­for­mance and user pref­er­ence for each vari­a­tion. A/B test­ing can pro­vide data-dri­ven insights into the effec­tive­ness of spe­cif­ic changes made dur­ing the relaunch.
  7. Key Per­for­mance Indi­ca­tors (KPIs): Define spe­cif­ic KPIs aligned with your busi­ness objec­tives, such as increased web­site traf­fic, high­er engage­ment, improved con­ver­sion rates, or enhanced user sat­is­fac­tion. Con­tin­u­ous­ly mon­i­tor these KPIs to assess the suc­cess of the relaunch based on your spe­cif­ic goals.

 

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      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.