Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
What is domain authority? For website owners and digital marketers, domain authority is a helpful indicator of where their website sits against their competitors’ sites. The metric of domain authority was…
Landing pages and SEO: the disconnection so far Despite their apparent differences, SEO and landing pages are more connected than most marketers realise. Unfortunately, this relationship is often overlooked, leading to…
In the vast expanse of the internet, while giants like Facebook, Instagram, and Twitter dominate the social media landscape, a quiet revolution is taking place. Niche social platforms are steadily on…
The intricate and powerful art of SEO began in the late 1990s when search engines began cataloguing the web. Since then, websites and SEO have been intimately linked, forging a…
Video content and SEO: the fundamentals What does video content have to do with SEO? With the rise of platforms like YouTube, TikTok, and Instagram, video content has become an essential…
FAQ pages: the fundamentals What are FAQ pages? Frequently Asked Questions (FAQs) pages do what they say on the tin. Businesses often include an FAQ page on their sites to answer…
The rise of voice search As artificial intelligence (AI) and smart technologies continue to develop, we are seeing huge potential changes to the digital landscape on which we depend. One…
A solution for both advertisers and Facebook users While advertisers want maximum reach and value for their ads, Facebook users wish to have personalised online experiences, unhindered by advertising. These…
Imagine you’ve walked into a bustling market. Emerging out of the crowd is a shopkeeper who recognises you from your last visit. You had admired a beautiful antique vase but…
