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Imagine you’ve walked into a bustling market. Emerging out of the crowd is a shopkeeper who recognises you from your last visit. You had admired a beautiful antique vase but…
Businesses can communicate their brand to consumers in various ways, but some methods are more effective than others. In 2016, digital marketing overtook television as the most popular advertising medium,…
Social media is a popular marketing channel because it can help businesses reach large and diverse audiences, build brand loyalty and awareness, and engage with leads in real time. Social…
With Google processing billions of pages to help searchers find the information they’re after, Search is undoubtedly a complex science. Therefore, it isn’t surprising to learn that Google Search is…
As the digital marketing landscape grows increasingly competitive, lots of businesses are turning to analytics to understand their customers and create better experiences for them. With more transactions moving online…
With global social media users expected to hit almost 5 billion in 2023, focusing on social media ads in 2023 could be the key to unlocking new levels of success…
Improving domain authority (DA) is essential to any comprehensive SEO strategy. With a top spot on Google’s SERPs promising increased traffic, conversions, and overall business success, it’s understandable that companies…
Hailed as two of the most powerful digital marketing methods, search engine optimisation (SEO) and pay-per-click advertising (PPC) are game changers for any business. Not only do they contribute to…
Digital content strategies have become highly popular in recent years, with 82% of marketers using them to get their results. The three main tactics that make content marketing strategies more…
