Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
In the ever-evolving landscape of the digital world, businesses face the constant challenge of staying relevant and capturing the attention of their target audience. In this quest for longevity and…
No two e‑commerce marketing strategies are the same An effective e‑commerce marketing strategy is made up of many parts. Some parts work to generate leads and interest, while others capture sales…
Businesses can communicate their brand to consumers in various ways, but some methods are more effective than others. In 2016, digital marketing overtook television as the most popular advertising medium,…
Why accessibility matters Website accessibility is essential for people with disabilities to access and use the internet with ease. It means people with certain motor, visual, hearing, or cognitive impairments…
What is content repurposing? Many e‑commerce businesses dedicate thousands of hours per year to content creation. These hours are expensive, tiring, and sometimes offer minimal returns. Instead of only ever…
What is lead scoring? Lead scoring is all about assigning value to different potential customers. It’s a methodology that ranks some leads above others in terms of how valuable they…
What are email newsletters? The email newsletter is one of the most common forms of B2B and B2C communication within digital marketing. In simple terms, a brand’s newsletter is sent…
What is website branding, and why does it matter? Businesses today need a strong online presence if they want to attract and retain customers. One of the key components to…
What is personalisation in e‑commerce? Personalisation in e‑commerce refers to the practice of tailoring the shopping experience of a customer to their individual preferences and behaviours. E‑commerce personalisation can be…
