Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
User-generated content (UGC) is a unique part of content marketing strategies, inviting your audience to share their experiences of you to further your brand and offering. UGC may be reviews,…
Since starting purpleplanet 20 years ago, I’ve witnessed first-hand the transformation of Content Management System (CMS) tools, from their nascent forms to the sophisticated systems we rely on today. The…
We’ve previously discussed sales and marketing funnels on this blog, and they’re a widely known model for organising the customer journey. However, it’s beneficial to be more specific if your…
When running paid ad campaigns, your landing page is crucial in turning clicks into conversions. Even the best ads can fail to deliver results if their corresponding landing pages aren’t…
Modern consumers care deeply about the brands they support. Beyond quality or price, they’re increasingly drawn to businesses with strong ethics, authentic values, and a positive reputation. People want to…
Local SEO involves efforts to improve a business’s visibility in location-specific search results, which is a crucial endeavour for companies that operate locally. To name just a few, common businesses…
Among the many things your business can do to strengthen its off-page SEO, press releases are a solid choice. Press releases offer a direct way to share news, build credibility,…
As I sit here today, taking a moment to reflect on my journey as a business owner over the past twenty years, I am struck by the profound changes that…
Whilst this year’s web design trends have elements of being vibrant and bold, they predominantly indicate a big focus on user-centredness. We’ll explore 7 web design trends you should watch…
