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Websites are more than just a presence on the internet; they are vital for businesses, especially in the e‑commerce world. Acting as a virtual shopfront, your website is where customers…
Landing pages play a fundamental role in determining conversion rates, acting as the first impression potential customers get of your business. A well-designed landing page can guide visitors toward taking…
Conversion rate ((number of conversions / total number of visitors) * 100) directly reflects a website’s ability to make visitors take valuable actions, whether that means making a purchase, signing…
What is customer journey mapping? Customer journey mapping is a strategic approach used by businesses to visualise the path a customer takes from their initial awareness of a brand to…
