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As the digital marketing landscape grows increasingly competitive, lots of businesses are turning to analytics to understand their customers and create better experiences for them. With more transactions moving online…
Every successful e‑commerce owner or marketer knows that raw data drives the best business decisions. KPIs are both savvy and time-efficient. But which e‑commerce KPIs should you be looking at…
Today, buyers are more informed than ever. They have access to all types of information at their fingertips. They tend to research and get to know all of their options…
With modern technology enhancements, more and more businesses are catching on to the shifting culture. Concepts such as ad revenue, website traffic, and conversion rates have become important staples in…