3Boys Media Consulting

3Boys Media Consulting

3Boys Media Consulting

With a clean-look approach, we have managed to achieve two main goals set for the website: modern look, and the presence of the most relevant content only.
Challenge

Graeme approached us for his new business, and asked that we create something clean, modern and simple. He wanted minimum text on the website, as he had little content, needed little content, and didn’t want visitors to be faced with a lot of content.

Solution

We decided to use isometric graphics for Graeme’s consulting business, as the represent simple, uncluttered imagery, and the stock images available allowed us a huge amount of scope to depict the various elements of the industry effectively.

Brand Style Guide

Logotype
Colours
Graeme provided us with a logo, in several colour schemes, which we used as the basis for the site colours
Fonts
Futura
Futura is a geometrically constructed typeface which reflects the ideas of Bauhaus and the 'New Typography'. Over time, some changes have been made to make the Futura font more legible. It has long ascenders and descenders and therefore requires generous line spacing. Its image is clear, elegant, and timelessly modern, embodying neutrality and objectivity.
Roboto Condensed
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some Grotesques distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
It was important that the service-provider I worked with understood my requirements. purpleplanet did, and I was kept informed and ‘aware’ throughout the whole design and development process.

The purpleplanet team are personable, approachable, understanding, knowledgeable and they have your best interests at heart.
Graeme McIntyre CEO/Owner
Free Consultation
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