3Boys Media Consulting

3Boys Media Consulting

3Boys Media Consulting

With a clean-look approach, we have managed to achieve two main goals set for the website: modern look, and the presence of the most relevant content only.
Challenge

Graeme approached us for his new busi­ness, and asked that we cre­ate some­thing clean, mod­ern and sim­ple. He want­ed min­i­mum text on the web­site, as he had lit­tle con­tent, need­ed lit­tle con­tent, and did­n’t want vis­i­tors to be faced with a lot of content.

Solution

We decid­ed to use iso­met­ric graph­ics for Grae­me’s con­sult­ing busi­ness, as they rep­re­sent sim­ple, unclut­tered imagery, and the stock images avail­able allowed us a huge amount of scope to depict the var­i­ous ele­ments of the indus­try effectively.

Brand Style Guide

Logotype
Colours
Graeme provided us with a logo, in several colour schemes, which we used as the basis for the site colours
Fonts
Futura PT
Futura is a geometrically constructed typeface which reflects the ideas of Bauhaus and the 'New Typography'. Over time, some changes have been made to make the Futura font more legible. It has long ascenders and descenders and therefore requires generous line spacing. Its image is clear, elegant, and timelessly modern, embodying neutrality and objectivity.
Roboto Condensed
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some Grotesques distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
It was important that the service-provider I worked with understood my requirements. purpleplanet did, and I was kept informed and ‘aware’ throughout the whole design and development process.

The purpleplanet team are personable, approachable, understanding, knowledgeable and they have your best interests at heart.
Graeme McIntyre CEO/Owner
Free Consultation
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      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.