Development | Maintenance | UI/UX Design

Brooklyn Surgery Center

Established by a group of physicians, who wanted to help meet the needs of patients who require outpatient surgery in a convenient, safe, local neighbourhood facility, and designed for doctors, with a focus on helping them complete surgeries and procedures in a safe, timely way, supported by a strong in-house medical team. The mission of the website for Brooklyn Surgery Center is to provide access to all the essential information for patients and physicians. It's crucially important that the design gives the right impression about the centre for every single visitor - credibility, professionalism, quality.

Challenge

The previous version of the website was informative but extremely outdated. The customer’s main request was to prepare a fresh and modern look for the website, and advice on ways to build visitor trust.

Apart from that, our task was to offer a solution with easy navigation through the services, responsiveness on diverse devices, and good ranking in search results.

Solution

The main banner on the homepage is designed to give an introduction to services provided, and also resonate with the patient in multiple ways, such as proving the credibility and explaining the main focus of the centre, and personal care for each single patient.

All the services are introduced on the homepage, with separate information blocks organised for simple navigation. Bright and clear CTAs in the header offer convenient to contact and payment solutions.

We always make sure that newly-launched websites are ranked well in search results through pre- and post-launch SEO optimisation. All of our websites are developed to give optimal performance rates and loading speed, which are important ranking factors.

Brand Style Guide

Following the rules of minimalism in design, we used colours associated with professionalism and transparency, which correlate to the area of work - the colours used match physicians' scrubs.

As a result, we have created a website that not only introduces all of the information in a clear, concise manner, but also gives a feeling of security and trust to the professionals that work in this establishment.

Colours

Fonts

Poppins

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.