Courtyards on Fifth
The new website has a simple navigation, allowing potential buyers to quickly reach the important parts of the website. Popups are used to display floor plans and tour videos, allowing for minimal clutter on the site's pages.
Challenge
We were hired to develop an online presence to promote the residential apartment development. Focusing on a vast range of amenities, and a superb location, we promoted multiple floor plans—one, two and three bedroom units—that the potential buyer is able to view, via individual floor plans and a 3D tour for each.
Solution
Working with our partner company, Sharkey Advertising, we created a bright, water-based theme, to promote this new apartment building, close to the sea shore. Clear, concise unit floor plans are augmented by a 3D walkthrough of every apartment, allowing visitors to get a real feel for the homes on offer.
Brand Style Guide
Colours
It was a fixed requirement on this project to provide a "sea front" look and feel - something light, airy and water-related. We chose various shades of blue, on a light background, to represent the shore line.
Fonts
Poppins for titles, and Source Sans Pro for content. Clear, easy to read fonts are important, as the images, layouts and 3D tour need to take centre stage on this site.
Poppins
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
