While travelling in Phnom Penh, Cambodia’s capital, owner Sonia met Dao and Tey, who were begging for money and food on the streets. Two small children that lived in poor conditions and knew only the streets as their home. DAOTEY wants to celebrate and put a face to children who share Dao’s and Tey's experiences with the purpose of giving them hope for the future.

The client was extremely detailed in her requirements for this contemporary fashion store. The main request was to keep the design clean and subdued, allowing the products to shine on the page.

Shopify has some limitations when developing, so our greatest challenge was to get the completed store as close as possible to the provided designs.


Apart from recreating the layouts from the designs provided by the client, we used some custom coding to create extra functionality, most effectively on the product pages, with multiple images and extra description text.

We’re very happy with the result – a beautiful, understated website, which showcases the stunning creations on sale.

Brand Style Guide

The palette provided to use for this project was subtle, understated and subdued. We used colour in a very sparse way, so the resulting website is almost monochrome, and allows the products to be the focus of each page.
Work Sans
Work Sans is a typeface family based loosely on early Grotesques. The Regular weight and others in the middle of the family are optimised for on-screen text usage at medium-sizes (14px-48px) and can also be used in print design. Features are simplified and optimised for screen resolutions.
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