To break in the online market of data providers, Datastream needed a modern website that would build trust and confidence in a reliable and secure partner, and give a clear understanding of all services provided, despite their complexity.
We were hired by our agency partner, Sharkey Advertising, to develop a new online presence. purpleplanet was tasked with using the Datastream logo and colour palette to create a sleek, modern and high-quality website experience.
purpleplanet designed and built a new website with a well-thought information architecture, to achieve great user experience.
The set of colours was chosen to associate the company with confidence and reliability, having a bright emphasis to capture the attention to the most important information.
The new logo is designed to support the main idea of a new website — reliability and clarity.