Datastream

Once on the website, visitors can immediately see that Datastream is a reliable, well-established data management company. Clean, modern, welcoming images, combined with well-grouped information and services, all within just one or two clicks from first paint.
Challenge

To break in the online market of data providers, Datastream needed a modern website that would build trust and confidence in a reliable and secure partner, and give a clear understanding of all services provided, despite their complexity.

We were hired by our agency partner, Sharkey Advertising, to develop a new online presence. purpleplanet was tasked with using the Datastream logo and colour palette to create a sleek, modern and high-quality website experience.

Solution

purpleplanet designed and built a new website with a well-thought information architecture, to achieve great user experience.

The set of colours was chosen to associate the company with confidence and reliability, having a bright emphasis to capture the attention to the most important information.

The new logo is designed to support the main idea of a new website – reliability and clarity.

Brand Style Guide

Logotype
Colours
The shades of blue used as the leading colours of the website are not there by coincidence. Blue is the most universally-favoured colour and the safest to use. It represents trust, honesty, and reliability, therefore helping to build customer loyalty. Orange, as a great contrast to blue, is selected to highlight poignant information.
Fonts
Freight Sans Pro
Freight Sans follows a humanist logic suitable for text, display, and way-finding, and features an extensive character set, comprising roman, italic, small caps, italic small caps, and old style and tabular figures, in five precisely tuned weights.
Datastream
Datastream
Datastream
Datastream
Free Consultation
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