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Development | Maintenance | UI/UX Design

Datastream

Datastream

Datastream

Once on the website, visitors can immediately see that Datastream is a reliable, well-established data management company. Clean, modern, welcoming images, combined with well-grouped information and services, all within just one or two clicks from first paint.
Challenge

To break in the online mar­ket of data providers, Datas­tream need­ed a mod­ern web­site that would build trust and con­fi­dence in a reli­able and secure part­ner, and give a clear under­stand­ing of all ser­vices pro­vid­ed, despite their complexity.

We were hired by our agency part­ner, Sharkey Adver­tis­ing, to devel­op a new online pres­ence. pur­ple­plan­et was tasked with using the Datas­tream logo and colour palette to cre­ate a sleek, mod­ern and high-qual­i­ty web­site experience.

Solution

pur­ple­plan­et designed and built a new web­site with a well-thought infor­ma­tion archi­tec­ture, to achieve great user experience.

The set of colours was cho­sen to asso­ciate the com­pa­ny with con­fi­dence and reli­a­bil­i­ty, hav­ing a bright empha­sis to cap­ture the atten­tion to the most impor­tant information.

The new logo is designed to sup­port the main idea of a new web­site — reli­a­bil­i­ty and clarity.

Brand Style Guide

Logotype
Colours
The shades of blue used as the leading colours of the website are not there by coincidence. Blue is the most universally-favoured colour and the safest to use. It represents trust, honesty, and reliability, therefore helping to build customer loyalty. Orange, as a great contrast to blue, is selected to highlight poignant information.
Fonts
Datastream
Datastream
Datastream
Datastream
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      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.