Vangok

During the past decade, the sustainability issue has become a burning topic in many industries. Retail is not an exclusion and such terms as responsible shopping and green clothes and footwear are gaining popularity around the world. Sustainable footwear can also be stylish and affordable - that’s the motto of VANGOK.
Challenge

The main request on customers’ side was to design a beautiful e-commerce solution and provide a working plan on promoting it online. The website should either be prompting visitors to make purchases online, as well as increase the awareness on sustainability and responsible shopping.

Solution

The main goal we were chasing while designing this website was to combine aesthetics with great functionality. The layout should recall closeness to nature. With the adjustment of right colours and fonts, we managed to successfully achieve that. The shop itself is designed to be easy to navigate. We used a couple of marketing “tricks” to make product pages more compelling and prompt visitors to purchase.

To provide the growing number of leads coming from social media, we developed a very broad yearly content plan with a diversity of content to engage with the audience and prompt them to visit the website.

Brand Style Guide

Logotype
The client has also provided the initial mockups of the logo, we refreshed it a little bit in a way it served multiple purposes and looked good either on the website, or in instagram profile, or even on a business card.
Colours
The client has shared her vision on the colour palette she’d prefer to use. Since it included earthy and natural colours - green, tints of ochre, gray, our mission was to make tit look fresh and playful.
Fonts
Roboto Slab
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some Grotesques distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
Vangok
Vangok
Vangok
Vangok
Free Consultation
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      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.