The main request on customers’ side was to design a beautiful e-commerce solution and provide a working plan on promoting it online. The website should either be prompting visitors to make purchases online, as well as increase the awareness on sustainability and responsible shopping.
The main goal we were chasing while designing this website was to combine aesthetics with great functionality. The layout should recall closeness to nature. With the adjustment of right colours and fonts, we managed to successfully achieve that. The shop itself is designed to be easy to navigate. We used a couple of marketing “tricks” to make product pages more compelling and prompt visitors to purchase.
To provide the growing number of leads coming from social media, we developed a very broad yearly content plan with a diversity of content to engage with the audience and prompt them to visit the website.