GE came to us with the goal of making all their transportation information easily available in one website portal. The focus of the site should be a blog and forum, to allow users to discuss and comment on industry updates, or to post and answer questions of their own.
After discussions with the client, we decided to use a “tabbed” system, which allows visitors to first choose an industry within the transportation portfolio, and then to read blog posts, browse products and services, download resources, and discuss with GE staff and other industry professionals via a forum. This tabbed approach allows us to use the same area of the website to display the relevant content, as the choice of tab updates the information shown.
Use of the GE Inspira font, plus corporate colours in appropriate places makes content presentation clear and well-defined.