GE Transportation

GE came to us with the goal of mak­ing all their trans­porta­tion infor­ma­tion eas­i­ly avail­able in one web­site por­tal. The focus of the site should be a blog and forum, to allow users to dis­cuss and com­ment on indus­try updates, or to post and answer ques­tions of their own.

After dis­cus­sions with the client, we decid­ed to use a “tabbed” sys­tem, which allows vis­i­tors to first choose an indus­try with­in the trans­porta­tion port­fo­lio, and then to read blog posts, browse prod­ucts and ser­vices, down­load resources, and dis­cuss with GE staff and oth­er indus­try pro­fes­sion­als via a forum. This tabbed approach allows us to use the same area of the web­site to dis­play the rel­e­vant con­tent, as the choice of tab updates the infor­ma­tion shown.

Use of the GE Inspi­ra font, plus cor­po­rate colours in appro­pri­ate places makes con­tent pre­sen­ta­tion clear and well-defined.