A clean and modern-looking website, and a true online presentation of the brand, covering everything in detail about one of the industry leaders in B2B cleaning services - GSF.

The main goal of this project was not only to refresh the website design, but also to offer a solution that represents the main values of the company. The cornerstone of GSF are its people. The company does its best to attract new, motivated talent.

No one can deny that in a highly-competitive market only perfection in everything you do distinguishes the market leaders. That’s why the main challenge was to create a website that would not only incorporate and showcase all the companies’ values important for potential customers, but also inspire and motivate potential employees to join the GSF team.


A clean and modern look, short descriptions that represent only the most relevant information and help to easily find information about the company from the opening page. We designed and developed the website in a way to correspond to both the services the company provides, and the main values of the company – speed, the use of current and eco-friendly materials, and high quality of services.

The website has a section featuring client stories, which testify to the excellence of GSF services.

To resonate with potential employees, we added video explainers from team members, who share the company’s vision and inspire talent to join the team.

The careers section will help potential employees to easily find their dream job. Bright, obvious CTAs, such as “Apply Now”, across the website are great motivators to encourage people submit their resumés.

Brand Style Guide

The previous version of the website was outdated and wasn't informative enough. We have designed multiple user journeys to provide the best experience for both target audiences: potential customers and potential employees.

GSF values the time of every customer, so all important information about services and the best way to contact the company is located right on the first page. To provide a positive effect on the decision-making process, we added a page with social proof - Client Stories - that showcases the feedback of current clients on services provided.

For anyone who is looking for a new job, the website is also easy to navigate, find the open job positions and apply right from the website.

The selection of colours used on the website correspond to the brand identity and reinforce its status as an industry leader and innovator.
Raleway is an elegant sans-serif typeface family. It is a display face and the font set features both old style and lining numerals, standard and discretionary ligatures, a fairly complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set.
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