Hand Financial Edu

Hand Financial Edu

Hand Financial Edu

Together with our partner, Sharkey Advertising, we redesigned and then built a website for Hand Financial Edu. It is a fine example of a business landing page, which combines all the necessary principles of modern design and marketing.
Discover how this combination works to provide great user experience and engage with visitors.
Challenge

The main challenge lies in competition. Financial advising is a competitive industry that offers so many different opportunities. Which one to choose? How to make your service so special that others would choose you? The answer is in the website layout, its structure and content. Everything on the website should speak of competency and gaining trust. At the same time, the website should be bright and catchy to be easily remembered.

Solution

We used a minimalistic approach in design to make the website more transparent and easy to navigate, with the use of bright colours to highlight important elements, images and custom-created content,

We didn’t create just another website, but a unique education center with the added value of offering a better understanding of personal financial management. With the vast diversity of courses available, we designed information cards for each course category for better navigation.

To make the website options clearer, we added multiple CTAs highlighted with bright orange.

Brand Style Guide

Colours
A combination of orange with shades of blue is popular amongst designers if the goal is to build trust and add a unique note. Orange is an obvious choice to make CTAs noticeable and increase conversion rates. The blues correspond to transparency and trust in design.
Fonts
Nunito
Nunito is a well balanced sans serif with rounded terminals. It has been designed mainly to be used as a display font but is useable as a text font too. Nunito was created to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.
Hand Financial Edu
Hand Financial Edu
Hand Financial Edu
Hand Financial Edu
Hand Financial Edu
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