HeroLeads client wanted to use a “hero” as the main theme for the website, to reflect their brand name and identity but without any cartoonish elements so the website could convey trust and professionalism. The client had specific ideas about how each element on the website should be presented but gave us full creative freedom to come up with the best solutions that would meet their requirements. One of the requirements was to custom code the whole website from scratch in combination with Elementor builder, so it would be very simple for them to publish new content and do smaller changes in the future.
This project started with the creation of a new logo that gave the direction for the website colour palette, look and feel. The whole website is a single-page with the addition of a blog that allows further growth and traction of organic traffic. To enhance clarity and make sure none of the sections appear text-heavy, we organised different text areas into content cards. Brand congruency is ensured through the consistent use of colours and branding elements, such as the lightning bolt, instead of bullet points, taken from the logo. To serve English and German audiences we used the WPML plugin, which enables a simple language switch and SEO rankings for the content in both languages.
Brand Style Guide
"We want a hero that is friendly and approachable but professional and serious." - that's the instruction we got for the logo creation. "Wow, I thought it will be impossible, but you absolutely nailed it!" - The exact words from our client after the final logo had been delivered!
Even weeks after the project was over, they were happy to make small changes we asked for, without any charges. I can warmly recommend them to anyone who needs a beautiful, functional, and professionally-built website.