The main challenge with a primarily dark palette is making sure the presentation of content doesn’t come across as depressing and uninspiring. We needed to make sure that the content was always clearly legible, and utilise the palette in an effective way, to ensure visitors reach the information they need in the easiest possible way.
We decided to keep all images as monochrome, to keep the black & white effect of the website as clear as possible. This resulted in clear sections on every page, and any colour to highlight a specific element or call-to-action is that much more effective.
The solution we created is effectively a single-page website, with an extra area dedicated to careers and job applications. It loads very quickly, and is very simple to navigate.