National Service Alliance

National Service Alliance

National Service Alliance

Transparency and trust in partnership - this is the message for the redesigned version of the National Service Alliance website.
Challenge

Our long-time partner, Mulberry Marketing Communications, reached out to us to help them improve the current website layout, and manage the ongoing site maintenance.Our main goal was to provide a fresh look, improve the readability of key content, and offer ideas on streamlining navigation across the website.

Solution

Our approach was based on adding more trust to encourage cleaning contractors to join the alliance. We added a testimonials section, and blocks to highlight the benefits of working with NSA were also created.

To provide better readability, we have increased the padding between headers and paragraphs and changed the font types. Our monthly maintenance incorporates core and plugin updates, and security across the website. If anything breaks or becomes vulnerable, we urgently fix it.

Brand Style Guide

Colours
We have kept the colours used in previous site iterations, with the exception of a slight change to the depth of the yellow used. We wanted this colour to be a clear highlight on light, coloured and dark backgrounds, with the previous shade of yellow being too light to hold it's own on a lighter background colour.
Fonts
Muli
Muli is a minimalist sans serif font. It is designed mainly for use as a display font but is useable as a text font too. Muli has been designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.
Roboto
Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some Grotesques distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
National Service Alliance
National Service Alliance
National Service Alliance
National Service Alliance
National Service Alliance
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