The main challenge when designing an online shop is to combine an appealing look with functionality and great user experience.
Our main goal with this project was to create a store that presents okidokids clothing in an appealing way, and allows users to find their desired product with minimum fuss.
The aim was also to utilise the latest UX/ UI requirements, and be responsive on multiple screen sizes.
We used a minimalistic design approach to make the website more transparent and easy to navigate, with the use of a white background and bright colours to highlight important elements.
The blog section was included not only to serve an SEO purpose but also to provide added value for parents who are searching for inspiration regarding fashion and style for their kids.
okidokids understands that all children are different and they should have the possibility to express this uniqueness in the way they look. We tried to support okidokids in delivering a solution that would help them keep this promise.