We've created this online shop for our client okidokids, keeping the latest trends in UX/UI design in mind, with the possibility of finding your desired product in less than three clicks. The shop design is simplistic, and we chose bright colours to highlight important information. The page is fully responsive and very easy to navigate.

The main challenge when designing an online shop is to combine an appealing look with functionality and great user experience.

Our main goal with this project was to create a store that presents okidokids clothing in an appealing way, and allows users to find their desired product with minimum fuss.

The aim was also to utilise the latest UX/ UI requirements, and be responsive on multiple screen sizes.


We used a minimalistic design approach to make the website more transparent and easy to navigate, with the use of a white background and bright colours to highlight important elements.

The blog section was included not only to serve an SEO purpose but also to provide added value for parents who are searching for inspiration regarding fashion and style for their kids.

okidokids understands that all children are different and they should have the possibility to express this uniqueness in the way they look. We tried to support okidokids in delivering a solution that would help them keep this promise.

Brand Style Guide

The combination of orange and pink that was chosen for the okidokids logo provides freshness and playfulness. We used the same colours to highlight important information on the website. The white background offers good exposure for products and ensures a clean and simple website.
Bitter is specially designed for comfortably reading on any computer or device. The robust design started from the austerity of the pixel grid, based on rational rather than emotional principles. It combines the large x-heights and legibility of the humanistic tradition with subtle characteristics in the characters that inject a certain rhythm to flowing texts.
Raleway is an elegant sans-serif typeface family. It is a display face and the font set features both old style and lining numerals, standard and discretionary ligatures, a fairly complete set of diacritics, as well as a stylistic alternate inspired by more geometric sans-serif typefaces than its neo-grotesque inspired default character set.
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