Whether you are looking for a supplement to help your pet recover from illness, or just searching for alternative ways of treatment, the comprehensive information on Organimal is conveniently laid out and consumable. With easy sorting of products based on animal or treatment type, an order is no more than a few clicks from the main page.

To diversify the sales channels and reach a greater amount of potential customers, Organimal needed an e-commerce solution that keeps up with the latest online trends: responsiveness on multiple device types, great usability, and effective performance. The website should reflect the soul of Organimal – it’s boundless love and care for animals.


The same colours are used for both: the website and the logo, which was supplied to us by the client. To keep in line with the latest requirements for successful online platforms, purpleplanet has developed a multi-versioned site, responsive on different types of devices. Clear calls-to-action and a well-thought out architecture allow users to easily browse the products and make an order in no more than 3 clicks from the main page.

Brand Style Guide

purpleplanet decided to reflect Organimal's love and care for animals and nature by utilisiung natural colours: grass green, earthy grey, and a warming sunshine orange. All these colours serve different purposes on the website but mix well and create the impression of being closer to nature.
A Calling
A Calling is a beautiful script font. Its letters have a striking, yet elegant style which makes it perfect for a wide variety of designs. It has a great readability and adds a playful feel to every design.
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
purpleplanet has built our WooCommerce store from scratch, based on screenshots and design examples we provided. We hired them again to implement extra functionality and additional items that we decided to add in a second phase. They did high-quality work, provided consultancy on best practices, and were always quick in replies and implementation. purpleplanet are top professionals in this field and we couldn’t be happier with their work. We will keep purpleplanet as our partner for ongoing WooCommerce store support.
Michiel Nicolai CTO
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