The Symet website hadn’t been updated for almost 10 years. It was unresponsive and outdated, both design and content-wise. Their complex products were not presented in a user-friendly way and the whole website lacked clarity, calls-to-action, and an intuitive user experience. The client’s main wish was to have a simple website that could be easily navigated and presented their products well.
purpleplanet designed and built a new website for Symet from scratch, with a goal of making their complex products easily understandable and all information reachable within two clicks. We used a contrasting highlight colour to ensure all important actions are clear on the page. We also refreshed their logo to fit well with the new branding.
Brand Style Guide
We left the general form of the original logo as a foundation, and updated the font used. A cleaner, more upright look and feel completed our logo refresh.