Symet

Plants and systems for testing water and heat meters.
Challenge

The Symet website hadn’t been updated for almost 10 years. It was unresponsive and outdated, both design and content-wise. Their complex products were not presented in a user-friendly way and the whole website lacked clarity, calls-to-action, and an intuitive user experience. The client’s main wish was to have a simple website that could be easily navigated and presented their products well.

Solution

purpleplanet designed and built a new website for Symet from scratch, with a goal of making their complex products easily understandable and all information reachable within two clicks. We used a contrasting highlight colour to ensure all important actions are clear on the page. We also refreshed their logo to fit well with the new branding.

Brand Style Guide

We left the general form of the original logo as a foundation, and updated the font used. A cleaner, more upright look and feel completed our logo refresh.

Logotype
Colours
The overall design has many references to water testing services: various shades of blue to correlate with water, strict lines represent the testing stripes, and a neon pink colour is used to highlight important information.
Fonts
Anodina
Anodina is a font family with human features but symmetric in its soul. It includes 5 weights from Extra Light to Extra Bold, provides uppercase and lowercase letters, numerals, symbols, and multilingual accents. Great as basic typeface for texts and headlines as well as logos, badges, posters and much more.
Source Sans Pro
Source Sans Pro, Adobe's first open source typeface family, is a sans serif typeface intended to work well in user interfaces. The font face draws inspiration from the clarity and legibility of twentieth-century American gothic typeface designs.
Symet
Symet
Symet
Symet
Symet
purpleplanet took on the redesign of our website for us. We are very satisfied with the implementation of the work and the resulting website, and we have received positive feedback from our customers. Price and performance were met as agreed, and we would recommend purpleplanet without hesitation.
Günter Wawretschka Symet - System und Messtechnik
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      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.