purplestats

accurate tracking implementation
and all important insights

Make business decisions based on real data. Get to know your visitors, improve your marketing strategy and enhance user experience.

Tracking tools we use

Google Analytics

One of the most popular Google tools available to every website owner for free. If set up correctly, it can provide you with advanced metrics and useful data about your website traffic and help you grow your business.

Google Tag Manager

Google Tag Manager allows you to deploy and manage all your marketing tags in one place without having to modify website code. It natively integrates with Google Analytics and many other tracking tools.

Google Data Studio

Developed for power users who want to go beyond the data and dashboards of Google Analytics. With Data Studio we can combine all your marketing data in a single dashboard that populates dynamically, and offer you valuable insight about your marketing channels.

Google Optimize

Google Optimize is a website testing and experimentation platform that can help you increase conversion rates and overall improve the user experience by continually testing different offers, layouts, content combinations, etc.

Learn how visitors interact with your website and make
informed decisions with our purplestats service

What is included in purplestats

purplestats covers all your tracking, testing, and reporting needs. Whether you need a simple Google Analytics and Facebook Pixel implementation or a complex combination of tags across multiple websites, we’ve got you covered.

Google Analytics account custom configuration

Google Tag Manager implementation

Google Analytics events and goals implementation

Google Ads conversion and remarketing tracking

Facebook Pixel conversion and remarketing tracking

Bing, Twitter, LinkedIn, Yandex Metrica, Hotjar tracking

Custom events and conversion tracking

A/B testing

Multivariate testing

Split URL testing

Google Data Studio custom reports and dashboards

Benefits of having accurate tracking

Optimal decision making

Quality data gives you accurate insights into your business situation and enables optimal decision making at strategic, tactical, and operational level.

Improved website SEO

Being able to see which content performs better and how your audience interacts with it helps you adjust your activities and to get more traction from organic channels.

Development of products and services

The ability to understand current performance and trends helps with identifying viable opportunities for future products and services.

Easier instant campaign management

You don’t need to spend thousands of dollars before realising there is a technical or performance issue with any of your campaigns.

Advanced e-commerce and leads data

Whether you sell physical products, online services, or downloadable software, Analytics reports show you all the important metrics to help get more leads and sales.