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Having a sitemap is one of the on-site SEO ranking factors. Sitemaps help visitors to easier navigate your site and search engine bots to improve crawling. What is a sitemap A…
Google Penguin is a set of updates and data refreshes to the Google core algorithm, known as ‘Hummingbird’. Penguin, along with Google Panda, is one of the greatest core updates. Google Penguin…
Many businesses struggle to find the resources needed for large advertising campaigns or flashy PR stunts, and they turn to social media. Over 75% of all internet users use social…
Single-page WordPress websites became increasingly popular in the last couple of years. As Googlebot favors a paginated structure, which multi-page websites have by default, it is possible to have an…
The link structure plays a very important role in the rankings of a website where two different segments are being appraised by the search engines; internal linking and the link…
SEO keywords are the exact words for which you’d like your article to show up on search engine results pages (SERP) when people type their queries into the search engine….
Accelerated Mobile Pages (AMP) is a Google-supported project that helps publishers bring their news on Google as fast as possible. The main goal is to improve the mobile experience of…
Negative SEO (sometimes called “Google Bowling”) refers to all actions someone might do to hurt their competitor’s search rankings. Negative SEO consists of malicious techniques, whose intent is the exact opposite of…
What is a robots.txt file? robots.txt is a textual file that serves the purpose of telling search engines which parts of your website they can crawl. Search engines deploy so-called…