11 Facebook Trends for 2024
- Several Facebook trends in 2024 will be prompted by developments in AI, VR, and AR technologies.
- The realms of video and advertising are going to get upgraded too – giving businesses new opportunities for engaging leads.
- Facebook trends in 2024 are going to benefit small businesses and customers alike – encouraging more targeted and trusting interactions on the platform.
As of Q3 of 2023, Facebook had 3 billion active monthly users, and it’s not going to drop in popularity anytime soon. Facebook has been a powerhouse for years. It’s a dense centre point of engaged users where businesses of all kinds can reach out to their audiences.
Unsurprisingly, it’s one of the main platforms that marketers use to reach leads. However, new technological developments have changed Facebook into a dynamic space for businesses, posing new challenges and goalposts for them to overcome.
In 2024, there are going to be several changes that marketers and business owners will need to be aware of if their strategies are to be fresh and successful. So, let’s dive into the main Facebook trends of 2024:
AI Facebook trends
Facebook already uses AI to help with reviewing content and removing inappropriate or offensive posts. In fact, it’s been doing so for years. So, it’s not surprising that Facebook is keen to use the latest developments in AI to improve its service.
The numerous opportunities offered by AI are reshaping how businesses interact with customers digitally. In 2024, we can expect to see Facebook harnessing AI in several ways – to elevate user experiences, drive business efficiency, and create a network that’s more engaging and personalised.
So, here are four trends relating to AI that we can expect to see from Facebook this year:
1. AI targeting in advertising
AI is revolutionising Facebook’s advertising model. AI algorithms now play a crucial role in targeting ad campaigns, optimising them to reach high-value customers with minimal input. This change follows the privacy and transparency adjustments in iOS 14.5, which impacted the use of third-party cookies for ad targeting.
The AI algorithms in place can analyse user behaviour to optimise ad delivery, ensuring that your business’s marketing efforts yield better results with fewer resources. This AI-driven approach to advertising means that businesses can now direct their messages to the right audience without the heavy lifting traditionally associated with ad targeting.
This trend will likely be appreciated by smaller businesses, which so far may have struggled with ad targeting.
2. Better content discovery for users
Content discovery is another area where AI is making a significant impact. Facebook’s AI systems are increasingly adept at recommending relevant content to users, spanning various formats such as Reels, photos, and written posts.
This not only enhances user engagement but also increases the reach of content published on the platform. For businesses and marketers, this translates into a more robust and intelligent system that brings their content to the forefront, connecting them with audiences who are most interested in what they have to offer.
3. AI-driven content creation tools
Facebook’s investment in AI for generating creative tools, images, and videos is likely to be a game-changer. This includes AI-powered capabilities for crafting short-form copy, such as catchy social media captions, which can be an advantage for businesses looking to quickly engage with their audience. By leveraging these tools, content creation becomes less about manual effort and more about strategic creativity.
4. Chatbots and AI elements in customer interactions
The advent of AI-powered features such as stickers, image editing, and chatbots has significantly improved customer interaction on Facebook. Chatbots, in particular, are a powerful tool for managing customer queries and engagement efficiently.
They provide a responsive and consistent avenue for customer service, capable of handling a high volume of interactions which allows businesses to maintain a personal touch with customers without overwhelming their human staff. The use of AI in these interactions ensures that the customer experience is smooth, swift, and satisfactory.
Virtual reality (VR) and augmented reality (AR)
The realm of VR and AR is quickly becoming a key part of social media, and Facebook is getting involved.
By investing in VR and AR technologies, Facebook is crafting a future where digital interactions are more immersive. This will revolutionise user engagement, offering a glimpse into a world where virtual product demonstrations and events become the norm:
5. Try before you buy experiences
This technological leap will not only enrich the way users interact with content but also open up avenues for marketers to showcase their products and services. By harnessing the power of VR and AR, businesses will be able to provide customers with a ‘try before you buy’ feature, enhancing the buying experience offered by Facebook.
Video content trends
Video content has been surging ahead for years, and there’s no sign of it slowing down. In 2024, we’re expecting Facebook to enhance its video capabilities – offering businesses exciting opportunities for marketing strategies and user engagement. But first:
6. Shorter videos
The growing popularity of Facebook videos can confidently be attributed to Reels – capturing the attention of audiences in an unprecedented way. The potential audience for advertising via Facebook Reels has been estimated to be 697 million users.
These bite-sized videos cater to the consumer preference for quick, consumable content. As more and more businesses catch onto this trend, so should yours (81% of businesses share videos on Facebook). Reels are undeniably an essential component of most successful content strategies, and we’ll likely be seeing more of this in 2024.
7. Greater visibility for businesses that share videos
The impact of video content on follower growth and engagement cannot be overstated. As the algorithms favour video content, businesses that adeptly utilise Facebook’s video features can expect to see a substantial increase in their online visibility and interaction rates.
Businesses that leverage these trends can expect to not only keep pace with their competition but also to stand out in an increasingly crowded digital space. The era of video dominance on Facebook is already here, and for businesses looking to make an impact, it’s a trend that can’t be ignored.
8. Better quality features
This year, it will be easier for businesses creating video content to engage audiences. With Facebook enhancing its video capabilities, (including introducing live streaming in 4K and new sophisticated editing features) businesses will be able to reach leads in fresh and innovative ways.
New trends in advertising
Did you know that 93% of social media marketers use paid Facebook ads? Clearly, the platform’s significance is well-known. But how is it going to evolve its advertising landscape in 2024?
9. New ad formats
Facebook is continuously refining its advertising offerings to provide marketers with cutting-edge tools. New ad formats like immersive AR ads and click-to-WhatsApp ads are at the forefront, offering much more engaging options for users. AR ads, for instance, offer interactive experiences that can significantly boost user interaction and campaign performance.
The advent of new formats such as carousels, instant forms, and interactive experiences provides fresh avenues for creative expression and audience engagement. These formats not only captivate users but also encourage direct interaction, whether it’s swiping through a product carousel or engaging with a brand via instant forms embedded within the ads themselves.
These opportunities are no doubt some exciting aspects of 2024 that marketers should get involved in.
Changes to Facebook’s features
This year, we can’t understate the power of direct messaging: people are 53% more likely to shop with a business they can message.
This personal touch can revolutionise customer service, making platforms like Messenger and WhatsApp indispensable for businesses. In 2024, we may see Facebook honour this by introducing advanced chatbot integrations (e.g., personalised shopping assistants and transactions completed within the chat interface).
Messenger and WhatsApp serve as hubs for customer inquiries. Powered by AI chatbots, this will help businesses streamline sales support. If Facebook deploys more sophisticated chatbots, they’ll be able to handle much more complex customer queries.
11. Seamless shopping experiences
Social commerce is also on the rise, with Facebook at the helm of integrating shopping into user experiences. Features like shoppable posts and the dedicated Shop Tab make it effortless for users to browse and purchase without leaving the platform. This integration offers convenience to consumers and captivated audiences for businesses.
Facebook Marketplace has also emerged as a thriving digital bazaar. It’s an increasingly popular channel for businesses to reach a broad audience, providing a space where
communities can discover and purchase products within the familiar environment of Facebook.
Facebook’s continued investment in e‑commerce can be seen in the rollout of Facebook Shops and new direct-buy options. As these features evolve, they are poised to redefine how we view and engage with e‑commerce on social media.
The way in which Facebook transforms as a platform offers good and bad. With the development of several exciting technologies, businesses will be able to engage with customers in new and compelling ways. However, if business owners and marketers choose not to engage with Facebook’s modern updates, they may be outshone by fresher competition.
By embracing these trends, from AI to advertising, video to VR, companies can enhance their content strategies, streamline their advertising, deepen relationships with customers, and drive engagement rates on the platform. To help your business reach its fullest potential, it’s vital that you welcome these changes and adapt your strategies accordingly.