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8 min read

7 Web Design Trends to Watch in 2025

Key takeaways

  • In 2025, expect to see even more uses of large typography and bold colour schemes.
  • Growing sophistication in AI will give designers more creative opportunities to personalise interfaces.
  • The Japanese bento box has inspired a highly neat way to organise text-heavy information.

Whilst this year’s web design trends have ele­ments of being vibrant and bold, they pre­dom­i­nant­ly indi­cate a big focus on user-centredness.

We’ll explore 7 web design trends you should watch out for in 2025. We hope you find some inspi­ra­tion for your next redesign, and that we can help you make your site more intu­itive for its visitors.

Let’s dive in:

1. Retro colour schemes

It’s evi­dent from the worlds of fash­ion, inte­ri­or design, and the inter­net itself, that peo­ple are bored of min­i­mal­ism. The 2010s seemed to be obsessed with clean lines, declut­ter­ing, white, bright blue, IKEA fur­ni­ture, and a sin­gle pot­ted plant in the cor­ner of a room.

Web­sites were no dif­fer­ent. Par­tic­u­lar­ly in the tech world, web­sites seemed to be exclu­sive­ly ‘clean’ and minimal.

Final­ly, the world seems to be right­ing itself and mov­ing towards bright and bold colours again. In web design, these colours are mak­ing a come­back, draw­ing inspi­ra­tion from past decades to express unique­ness and personality.

Zipchat opts for bright lilac pur­ple and lime green

These palettes include earthy tones from the 1970s, pas­tel shades from the 1950s, or vibrant neons from the 1980s. Design­ers are using these ‘retro’ colours to breathe life into web­sites, evok­ing a wide range of feel­ings in users.

For exam­ple, a tech start­up might use neon hues of yel­low and green to con­vey ener­gy and inno­va­tion, while a lifestyle brand might opt for sub­dued, earthy tones of green and orange to com­mu­ni­cate authen­tic­i­ty and sus­tain­abil­i­ty. Retro colours are par­tic­u­lar­ly effec­tive for brands that want to blend cre­ativ­i­ty with approach­a­bil­i­ty, mak­ing them a favourite for e‑commerce, cre­ative port­fo­lios, and per­son­al blogs.

Retro colours break away from the min­i­mal­ist white and blue palettes that have dom­i­nat­ed the inter­net by inject­ing warmth, per­son­al­i­ty, and nos­tal­gia into web design. Bold tones give depth and indi­vid­u­al­i­ty, offer­ing a refresh­ing alter­na­tive to the ster­ile designs that we’ve become accus­tomed to.

In 2025, you’ll like­ly see more design­ers get­ting cre­ative with colour. Why not try it your­self? This colour­ful resur­gence isn’t con­strained to age groups or gen­ders, and it ensures your web­site is extreme­ly memorable.

2. Oversized typography

Over­sized typog­ra­phy is a trend we high­light­ed in our 2022 pre­dic­tions, but it’s prov­ing to have sig­nif­i­cant stay­ing pow­er! Far from being a fad, large-scale text con­tin­ues to dom­i­nate mod­ern web design because of its visu­al impact, ver­sa­til­i­ty, and prac­ti­cal­i­ty across devices.

Kof­firacha makes a state­ment by com­bin­ing their huge typog­ra­phy with neon yellow

One of the stand­out advan­tages of over­sized typog­ra­phy is its abil­i­ty to make a bold state­ment on desk­top screens. Big, bold text grabs atten­tion instant­ly, com­mu­ni­cat­ing key mes­sages before a user even has a chance to scroll. This is espe­cial­ly valu­able today as users skim pages for rel­e­vant infor­ma­tion. A pow­er­ful head­line or call-to-action in over­sized typog­ra­phy ensures your mes­sage is not only seen but remembered.

From a usabil­i­ty per­spec­tive, over­sized typog­ra­phy also plays a key role in estab­lish­ing visu­al hier­ar­chy on a web­page. By vary­ing font sizes, design­ers can guide users’ atten­tion to the most impor­tant ele­ments first, such as head­lines, sub­head­ings, and key calls to action. This approach cre­ates a nat­ur­al flow of infor­ma­tion and enhances the user expe­ri­ence by mak­ing con­tent eas­i­er to digest.

More­over, the trend aligns with acces­si­bil­i­ty best prac­tices. Larg­er text improves read­abil­i­ty for users with visu­al impair­ments, ensur­ing con­tent is inclu­sive and user-friendly.

In web design, it can be dif­fi­cult to main­tain a design’s essence when mov­ing it from a desk­top for­mat to a mobile one. This is par­tic­u­lar­ly cum­ber­some when han­dling images, videos, carousels, and tables. How­ev­er, text is pret­ty easy to move over to mobile for­mats. Unlike com­plex visu­al ele­ments that may need redesign­ing for small­er screens, large fonts scale nat­u­ral­ly. They remain leg­i­ble and impact­ful on any screen size, ensur­ing your mes­sage retains its empha­sis with­out addi­tion­al design adjustments.

Over­sized text might not seem like a ‘brand new’ trend, but it’s def­i­nite­ly here to stay for a while. As the year goes on, we expect to see more of it due to its abil­i­ty to com­mand atten­tion and as it’s rea­son­ably easy to imple­ment. What text on your web­site could you oversize?

3. Improved micro-interactions

Anoth­er trend that has been grow­ing for a few years is micro-inter­ac­tions. In 2025, we can expect them to become more sophis­ti­cat­ed and more intuitive.

Micro-inter­ac­tions are the small, often sub­tle respons­es embed­ded in dig­i­tal inter­faces that react to user actions. These include ani­ma­tions, sound effects, or visu­al changes that occur when you like a post, hov­er over a but­ton, or com­plete a form. They’re not just func­tion­al, they’re designed to enhance usabil­i­ty while cre­at­ing ‘moments of delight’ that make a web­site or app feel more engag­ing and human.

For exam­ple, a shop­ping cart icon sub­tly expand­ing when an item is added, or a but­ton that gen­tly puls­es when hov­ered over, pro­vides feed­back that reas­sures users their actions are reg­is­tered. These lit­tle moments are what make micro-inter­ac­tions so impact­ful; they cre­ate a sense of sat­is­fac­tion, encour­ag­ing users to stay engaged and inter­act further.

Micro-inter­ac­tions strike a bal­ance between form and func­tion. From a tech­ni­cal point of view, they require a fair­ly small amount of design effort but can ele­vate the users’ expe­ri­ences to such a great extent. That being said, design­ers can get real­ly cre­ative with micro-inter­ac­tions if they want to; they can be sim­ple or they can be grand. Either way, soon enough micro inter­ac­tions won’t be a trend any­more, they’ll be the norm; they epit­o­mise user-cen­tred design.

4. Bento box design

Orig­i­nat­ing from Japan, the con­cept of ben­to box­es revolves around neat­ly com­part­men­talised con­tain­ers used for serv­ing meals, with each sec­tion hold­ing a dif­fer­ent dish. This idea of organ­i­sa­tion and visu­al appeal has inspired the term ‘ben­to box design’ in web devel­op­ment, describ­ing lay­outs where ele­ments are neat­ly con­fined to indi­vid­ual boxes.

mish­mash uses the ben­to box for­mat to dis­play prod­ucts and show off their USPs.

The result is a struc­tured, aes­thet­i­cal­ly pleas­ing design that draws users in while keep­ing con­tent eas­i­ly digestible.

The ben­to box lay­out is ide­al for pre­sent­ing infor­ma­tion that might oth­er­wise seem dull, repet­i­tive, or over­whelm­ing. For exam­ple, ser­vices pages, prod­uct list­ings, or fea­ture com­par­isons can be trans­formed into engag­ing and organ­ised pre­sen­ta­tions using this lay­out. By divid­ing con­tent into visu­al­ly dis­tinct sec­tions, design­ers can cre­ate a sense of bal­ance and clar­i­ty, mak­ing it eas­i­er for users to scan and com­pre­hend the information.

Ben­to box lay­outs are very flex­i­ble, adapt­ing well to both desk­top and mobile for­mats, ensur­ing con­sis­tent usabil­i­ty across devices. The boxed approach allows for easy stack­ing and reor­gan­i­sa­tion on small­er screens, main­tain­ing visu­al coher­ence with­out com­pro­mis­ing functionality.

Anoth­er ben­e­fit of the ben­to box design is its abil­i­ty to add visu­al inter­est to con­tent-heavy pages. Using a mix of colours, icons, and imagery with­in each box breaks up monot­o­nous text and adds lay­ers of visu­al hier­ar­chy. This makes it par­tic­u­lar­ly effec­tive for web­sites like blogs, e‑commerce stores, or port­fo­lios, where diverse types of infor­ma­tion need to coex­ist harmoniously.

Addi­tion­al­ly, the design aligns with mod­ern aes­thet­ics favour­ing min­i­mal­ism and order. It com­mu­ni­cates pro­fes­sion­al­ism and atten­tion to detail, which can enhance the over­all impres­sion of a brand.

Whether you’re show­cas­ing com­plex data or sim­pli­fy­ing user nav­i­ga­tion, ben­to box lay­outs ensure that your con­tent is as cap­ti­vat­ing as it is easy to under­stand. Expect to see this style more as web­sites find cre­ative and inno­v­a­tive ways to engage visitors.

5. Neumorphism

Neu­mor­phism, also known as ‘soft UI,’ is a web design trend that blends ele­ments of skeuo­mor­phism (designs resem­bling real-world objects) and flat design to cre­ate inter­faces that feel mod­ern, min­i­mal­is­tic, and slight­ly tac­tile. This approach uses sub­tle shad­ows, high­lights, and gra­di­ents to mim­ic the appear­ance of raised or recessed sur­faces, giv­ing but­tons, cards, and oth­er UI ele­ments a soft, three-dimen­sion­al look.

We’ve imple­ment­ed a lit­tle bit of neu­mor­phism our­selves here at pur­ple­plan­et – don’t you just want to press that recessed but­ton to see our port­fo­lio page?

The appeal of neu­mor­phism lies in its abil­i­ty to make dig­i­tal inter­faces feel more tan­gi­ble and intu­itive. But­tons appear as though they can be pressed, switch­es look like they can be flipped, and slid­ers seem to glide nat­u­ral­ly, all with­out rely­ing on over­ly real­is­tic tex­tures. This style strikes a bal­ance between visu­al depth and sim­plic­i­ty, mak­ing it visu­al­ly engag­ing with­out over­whelm­ing the user.

If you choose to imple­ment some neu­mor­phic moments into your web­site in 2025, know that it can bring a sense of calm and sleek­ness to the inter­face. It can be paired with both min­i­mal­ism or max­i­mal­ism (what­ev­er you pre­fer) but will be par­tic­u­lar­ly impact­ful on web­sites that want to evoke a sense of lux­u­ry, inno­va­tion, or professionalism.

Neu­mor­phism also has prac­ti­cal ben­e­fits, with ele­ments draw­ing atten­tion to key inter­ac­tive fea­tures like but­tons or tog­gles, guid­ing users intu­itive­ly through an inter­face. When used thought­ful­ly, it can enhance usabil­i­ty and cre­ate a more immer­sive user experience.

Neu­mor­phism is a design trend that con­tin­ues to evolve, with its ori­gins in those now out­dat­ed, hyper-real­is­tic app icons used in the first Apple iPhones. Cur­rent use is much more sophis­ti­cat­ed, with a greater empha­sis on tac­til­i­ty, mak­ing it an excel­lent choice for design­ers or web­site own­ers want­i­ng more intu­itive interfaces.

6. Embedded videos

In 2025, short videos won’t be exclu­sive to plat­forms like Tik­Tok and Insta­gram; our taste for this easy-to-digest con­tent does­n’t stop there. Web design­ers can cap­i­talise on this and engage us on oth­er web­sites and plat­forms with these short videos.

These clips might be back­ground loops, prod­uct show­cas­es, or quick tuto­ri­als. They cap­ture our atten­tion instant­ly, mak­ing them a sta­ple for mod­ern websites.

A prime exam­ple of this trend is the fash­ion retail­er, ASOS. ASOS incor­po­rates short videos across its prod­uct pages and main land­ing page, offer­ing dynam­ic views of cloth­ing items. Instead of sta­t­ic images, users can see mod­els walk­ing, turn­ing, and inter­act­ing with the gar­ments in real time. This approach helps cus­tomers get a bet­ter sense of fit, fab­ric move­ment, and over­all style, sig­nif­i­cant­ly enhanc­ing the online shop­ping experience.

The pop­u­lar­i­ty of short videos in web design stems from sev­er­al factors:

  • Videos are inher­ent­ly more cap­ti­vat­ing than sta­t­ic images or text; keep­ing users engaged longer increas­es the like­li­hood of conversions.
  • Short clips pro­vide valu­able con­text that sta­t­ic images can’t, mak­ing it eas­i­er for users to imag­ine how prod­ucts might fit into their lives.
  • Short videos are per­fect for mobile users, align­ing with their scrolling habits.
  • Short videos can be used in var­i­ous ways, from home­page ban­ners to explain­er clips and social integrations.

While our short atten­tion spans remain short, the quick video is anoth­er ‘trend’ that’s soon to be the norm. This year, expect to see an increas­ing num­ber of web­sites util­is­ing this snap­py and engag­ing feature.

7. Personalising with AI

Pre­dic­tions for the future would­n’t be com­plete with­out men­tion­ing arti­fi­cial intel­li­gence. Web design is yet anoth­er part of our lives that AI has touched, enabling real-time per­son­al­i­sa­tion and count­less more opti­mi­sa­tions. For example:

  • AI algo­rithms can analyse user behav­iour, pref­er­ences, and past inter­ac­tions to dis­play con­tent that res­onates. For exam­ple, an e‑commerce web­site might show­case recent­ly viewed prod­ucts, rec­om­mend com­ple­men­tary items, or high­light sea­son­al offers based on the user’s location.
  • AI can be used to mod­i­fy web­site lay­outs depend­ing on the user’s device, pref­er­ences, or demo­graph­ics. A first-time vis­i­tor might see an intro­duc­tion or tuto­r­i­al pop-up, while a return­ing cus­tomer might be direct­ed straight to their fre­quent­ly vis­it­ed sections.
  • AI-pow­ered trans­la­tion tools and geolo­ca­tion data enable web­sites to auto­mat­i­cal­ly adjust lan­guage, cur­ren­cy, and region­al set­tings. For instance, a user vis­it­ing from France could be greet­ed with French con­tent, prices in euros, and region-spe­cif­ic promotions.
  • AI chat­bots can enhance user engage­ment by answer­ing ques­tions in real-time and pro­vid­ing tai­lored rec­om­men­da­tions. They can also be designed to adapt their tone and sug­ges­tions based on the user’s his­to­ry and context.

These dynam­ic pos­si­bil­i­ties offer oppor­tu­ni­ties for web­sites to be more rel­e­vant, engag­ing, and intu­itive for vis­i­tors. There is such a big demand for user-cen­tred design, and mod­ern con­sumers expect web­sites to under­stand their pref­er­ences with­out requir­ing repet­i­tive man­u­al inputs.

Busi­ness­es, in turn, ben­e­fit from increased engage­ment, loy­al­ty, and con­ver­sions by deliv­er­ing these seam­less inter­ac­tions. As AI con­tin­ues to evolve, the poten­tial for deep­er and more nuanced per­son­al­i­sa­tion grows. By inte­grat­ing AI into web design, busi­ness­es can stay ahead of com­peti­tors and meet the ris­ing expec­ta­tions of their dig­i­tal­ly savvy audi­ence in 2025.

To get help imple­ment­ing any of these web design trends, reach out to us here at purpleplanet.

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