purpleblog

Grab a coffee and read our purpleblog

Tea works too. Or hot choco­late. Or even some­thing stronger! Our arti­cles are based on the most com­mon ques­tions we get from our clients, that’s why they are so inter­est­ing to read, and actu­al­ly utilise. You won’t notice how time flies!

3 min read tracking conversions matter

Tracking Conversions in Google Analytics

Key Takeaways

  • To track conversions, you need to create custom goals and reports. First, consider your specific goal – is it based on revenue, acquisition, or engagement?
  • Click ‘Admin’, ‘View’, then ‘Goals’, and create via ‘+New Goal’.
  • Next, you can use Google’s URL Builder to create a tracking URL to gather data about your campaigns.
  • To generate reports, click ‘Customisation’, ‘Add New Custom Report’, and ‘+ add metric’.

With mod­ern tech­nol­o­gy enhance­ments, more and more busi­ness­es are catch­ing on to the shift­ing cul­ture. Con­cepts such as ad rev­enue, web­site traf­fic, and con­ver­sion rates have become impor­tant sta­ples in the frame­works of for­ward-think­ing busi­ness owners.

Google, with its inno­va­tions, gives us an amaz­ing oppor­tu­ni­ty to use the free Google Ana­lyt­ics tool to gath­er the most impor­tant infor­ma­tion and eval­u­ate web­site effec­tive­ness, with real-time reports and user behav­iour ana­lyt­ics to track cus­tom con­ver­sions that mat­ter to a par­tic­u­lar busi­ness for a par­tic­u­lar rea­son. Let’s find out what cus­tom con­ver­sions imply and how to set them up correctly.

What are Conversions?

Sim­ply put, the term con­ver­sion in this con­text refers to any action of a vis­i­tor to your web­site due to direct influ­ence by the visit.

The sub­ject vis­i­tor may, for example:

  • Com­plete a survey
  • Down­load your app
  • Com­plete any pur­chase of host­ed goods or services
  • Click on CTAs to request a free consultation
  • Any oth­er form of per­ti­nent engagement

It is now obvi­ous that track­ing con­ver­sions are a great way to mea­sure your busi­ness suc­cess and make weight­ed deci­sions on push­ing it forward.

How to set up Custom Conversions With Google Analytics

Here’s a step-by-step guide to set up con­ver­sions in your Google Ana­lyt­ics account.

Choose what you want to track

Depend­ing on the nature of your busi­ness, you have to iden­ti­fy your spe­cif­ic goal.  Your goals are unique to you, they are based on the infor­ma­tion you want to know:

  • Do peo­ple down­load your app?
  • How many peo­ple sign up for your newsletters?
  • What per­cent­age of vis­i­tors com­plet­ed purchases?
  • Which traf­fic sources led to purchases?
  • Which CTAs are being clicked?

Things to remember before you’ve started implementing Conversions on your account

  • To enable Goals and Con­ver­sion track­ing, you should have Admin Access to your Google Ana­lyt­ics account.
  • We rec­om­mend to set up goals on the Raw View of your web­site, test if every­thing works prop­er­ly, and then apply changes to your “All Web­site Data” View.

Here are the steps of goal creation using Google Analytics:

  • Go to the nav­i­ga­tion bar and click ‘Admin.’
  • Got to “View’ and click on ‘Goals.’
  • Select ‘+New Goal.’
  • You will now be able to use the wiz­ard to cre­ate your goal.

1. Setting up Goals

You may choose the Goal types from the tem­plate that includes the most pop­u­lar goals:

  • Rev­enue-based goals (mak­ing pay­ment, or appointment)
  • Acqui­si­tion-asso­ci­at­ed goals (account creation)
  • Enquiries made (get esti­mate, see available)
  • Engage­ment (media play)
  • Smart goal

If you haven’t found any­thing that suits your needs, you have the oppor­tu­ni­ty to cre­ate a cus­tom goal.

  • Choose any of the options above and click “Con­tin­ue”

After the ini­tial set­up, you are offered the chance to choose the goal type and apply event con­di­tions.  A con­ver­sion will be count­ed if all of the con­di­tions you set are true when the Event is trig­gered.

2. Build your Tracking URL

To mea­sure the effec­tive­ness of each mar­ket­ing cam­paign sep­a­rate­ly, you may set up a cus­tom URL. In this case, you would use Google’s URL Builder.

  • Click the “Sub­mit but­ton” and you will be pre­sent­ed with your unique URL cam­paign track­ing address.
  • Copy this address and use it with­in your blog post, adver­tis­ing ban­ners, email cam­paigns, or wher­ev­er else you want, in order to track vis­its from that unique URL.

3. Create and Generate Your Reports

After cre­at­ing your goals and tag­ging your appro­pri­ate URLs, it is time to gen­er­ate your reports.

These reports will help you to make strate­gic deci­sions by pro­vid­ing you with the data that mat­ters to achiev­ing your KPIs.

Here are the steps to generating your customised reports:

  • Go to the Nav­i­ga­tion bar and click on ‘Cus­tomi­sa­tion.’
  • Select ‘Add New Cus­tom Report.’
  • Give your report an appro­pri­ate title.
  • Select ‘+ add metric.’
  • Choose the met­ric columns that you would like to see in your report.

You must search for the spe­cif­ic goal that you have cre­at­ed and select the appro­pri­ate metric.

You may, for exam­ple, want to see the con­ver­sion rate for pur­chas­es on your plat­form. Just adjust the report to show this type of conversion.

  • Select the ‘add dimen­sion’ option.

Cus­tomise the break­down of your report. You can break down the gen­er­at­ed data into rel­e­vant rows.

  • Select ‘Save’ and a cus­tom report will be generated.

It will show you what you need to know and allow you to appro­pri­ate­ly mea­sure con­ver­sion performance.

Why tracking conversions matters for business

Analy­sis of con­ver­sions is just as impor­tant as col­lect­ing data from real-world polls or sur­veys. Busi­ness­es need to under­stand how to con­duct them­selves on dig­i­tal plat­forms in order to ful­ly take advan­tage of any pre­sent­ed opportunities.

Every per­son who:

  • views your ads
  • vis­its your website
  • down­loads your app
  • or even makes a call to your list­ed phone numbers

…is a poten­tial client. 

That client will speak to oth­er clients and before you know it (if you play your cards right) you will have a cas­cade of busi­ness.

It is impor­tant to use these sim­ple tools to stake your claim in a com­pet­i­tive mar­ket­place. Any busi­ness strives for good prof­its and the com­pa­ny’s longevi­ty. Use tools such as Google Ana­lyt­ics to your advan­tage and carve out your mar­ket share. Boost your traf­fic by analysing the data and blend­ing SEO and PPC for bet­ter performance.

Free Consultation
Please let us know your project requirements, and we’ll get in touch as soon as we can.

    We are pleased to welcome you on the purpleplanet!
    To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.

      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.