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Automated Webinar Sales Funnels

What Are Automated Webinar Sales Funnels?

A whopping 70% of B2B customers and researchers are watching videos throughout their path to purchase. Things are similar on the B2C front, too, with 88% of consumers admitting that they’ve been convinced to buy a product or service by watching a brand’s video.

The message is clear: if you’re not incorporating video into your sales funnel, you’re losing out.

Webinars, in particular, have a conversion rate of 55%, and when combined with an effective sales funnel, the results are a game-changer.

We’ll be looking at what an automated webinar sales funnel is and how you can use it to generate traffic, nurture leads, and boost your conversion rate.

What is an automated webinar sales funnel?

An automated webinar is a pre-recorded web seminar that you can set to run as often as you like. A sales funnel is the journey that customers take from hearing about your product or service offering to actually buying it. So, an automated webinar sales funnel is essentially a round-the-clock webinar strategy that attracts and inspires customers to buy your products.

Here’s why you should be making use of webinars to optimise your sales funnels:

Higher engagement

Due to their on-demand nature, the average attendance rate of automated webinars is 65%, which is 31% to 46% higher than the industry average for live webinars. Additionally, 72% of customers prefer watching a video over reading text, making an automated webinar sales funnel easier to engage with and therefore be a catalyst for more conversions.

Immense value

Customers want exceptional, original, and targeted content — and they’re willing to reward brands for it with their loyalty. Webinars can be a source of valuable information for potential customers who are looking for more detail about your product, service, or company.

The wins don’t stop there; webinars also offer immense value to businesses too. They inspire customer confidence and yield quick returns. A well-crafted webinar can turn a prospect into a paying customer in under an hour.

Automation

Imagine being able to make sales all day, every day. That’s what a well-designed automated webinar sales funnel can do. Through a completely automated process, you can take prospects on a personalised journey and convert them into paying customers.

Automation allows you to save time and resources. This means you can focus on reaching more leads, re-engaging customers, and turning them into loyal fans of your brand.

Higher quality lead

Approximately 96% of visitors to your website aren’t ready to buy. But they might be willing to provide their contact information in exchange for valuable content. Enter webinars.

When it comes to creating qualified leads, webinars are better than all other channels. This is because interested customers must first register to attend. By signing up and providing their details, they become high-quality leads that are more likely to be nurtured into conversion.

Powerful insights

The data generated by sales funnels allows you to track a customer’s actions at every stage and determine what really works. An automated webinar sales funnel is no different. With access to customer details and behaviour, you have valuable information to leverage. You can follow up, collect insights, or explore different ways to convert them.

How to build a converting webinar funnel

So, how exactly do you build a converting webinar funnel? Well, getting the most out of a webinar funnel involves following these key steps:

Step 1: Be clear about your goals

Converting funnels start with clear intent. So, be clear about your goals. Whether it’s getting better leads or driving more sales, narrowing it down allows you to focus your efforts.

Step 2: Understand your target audience

Did you know that 73% of consumers report feeling frustrated when they’re offered content that has nothing to do with them? Customers want relevant, useful information and solutions that actually solve their problems.

So, what are your customer pain points? How can you address them? What kind of content do they respond to? A customer-centric approach guarantees better customer conversion and retention rates.

Step 3: Tailor your message to your audience

Crafting a message that resonates with your target audience is easier when you understand their frustrations. What sets your offering apart from the competition? How does it address customer pain points? If your webinar sales funnel can help prospective customers see exactly how to get what they want, you’re more likely to convert them.

Step 4: Prepare supporting content

Although your webinar is the star of the show, it must be supported by compelling landing pages and a persuasive email campaign to secure conversions.

Effective landing pages build curiosity and get people excited to learn more about how you can solve their problems. They also provide clear CTAs and allow potential customers to register for your webinar.

Provided you stick to best practices like captivating headlines, powerful introductions, and clear CTAs, webinar landing page conversion rates can be as high as 51%. Making use of well-designed registration and thank you pages reduces bounce rates and further helps to build anticipation.

Sending emails to remind attendees of your event could increase attendance rates by 20% — which is great, but emails can do a lot more! Well-crafted pre-webinar emails can provide additional information to potential customers and get them excited to join your webinar.

Step 5: Drive traffic to your landing pages

To drive traffic to your funnel’s landing pages, you’ll need to use the insights you gathered in Step 2. How do you reach your target audience? What are their online habits? Whatever content you use as part of your strategy should be relevant, engaging, and provide clear CTAs.

Step 6: Focus on continuous improvement

Even if your first campaign meets your conversion goals, there’s always room for improvement. It’s important to remain responsive to your audience’s changing needs. By tracking key metrics and tweaking things, you can continually optimise your conversion rates.

How to use the auto webinar automation in ClickFunnels

Once you’re ready to add an automated webinar sales funnel to your digital marketing strategy, you’ll need a way to do so quickly and efficiently. That’s where ClickFunnels comes in.

ClickFunnels is an all-in-one online marketing and sales platform that allows users to build and optimise sales and marketing funnels. This is all done through key features, such as:

  • Fully customisable templates and a drag-and-drop builder
  • Full email integration with any email marketing software
  • Automation (Sales, Emails, Webinars)
  • Payment Gateway Integrations

A lot of elements go into a successful sales funnel. Thankfully, you don’t have to worry about putting them together yourself. With ClickFunnels, you can launch your own automated webinar sales funnel in just a few clicks.

Here’s how to use the auto webinar automation in ClickFunnels in 10 simple steps:

1. Create a ClickFunnels account or have a pre-existing and active account.

2. Have a content plan plus an actual webinar.

3. On your dashboard, click on “Create New Funnel.”

4. Select “Host Webinar” and then “Webinar Replay.”

5. Give your funnel a name and click “Build Funnel.”

6. Select a template from ClickFunnels free customisable templates or buy a template from the ClickFunnels marketplace.

7. Use the drag-and-drop editor to customise your funnel.

8. Add your webinar video.

9. Save your funnel.

10. Launch!

Though it’s super simple, there are ClickFunnels experts that you can hire to create a custom funnel if you prefer.

ClickFunnels pricing

If you’re looking to scale your business, the ability to convert leads into paying customers 24/7 is certainly worth the investment.

A basic ClickFunnels account costs $97 per month. This will get you all the essentials: 20 funnels, 100 pages, 20,000 visitors and access to limited features and support.

The Platinum account is $297 per month. This gives you access to the full ClickFunnels experience: unlimited funnels, features, and support. With no limits to what you can do, it’s ClickFunnels’ most popular plan.

You can opt for the annual billing option that saves you $194 per year on the standard plan and $594 per year on the platinum plan.

You get a 14-day free trial with either plan when you first sign up, so you can give ClickFunnels a try before committing.

Mistakes that webinar hosts make

If you want to reap the benefits of an automated webinar sales funnel, avoid these common mistakes:

Boring content

Attendees are looking forward to valuable content. Not making good on your promise or, worse yet, making them feel like they’ve been hoodwinked isn’t the best way to start a relationship, as you’ll lose credibility. After abandoning your webinar, they probably won’t want to listen to anything else you have to say.

Poor design and structure

A poorly designed presentation is another common mistake to avoid. Great visuals are a must if you hope to keep attendees glued to their screens. Here are a few more things to focus on:

  • Make use of a clear structure to help attendees keep up with the salient points of your presentation.
  • Prepare an engaging welcome with a brief overview of what’s coming and what they can expect to learn from the webinar
  • Provide your brand story and make a personal connection with attendees before delivering your content or pitching.

Flat delivery

Attendees are less likely to abandon your webinar if your presentation is interesting and delivered well. When you’ve worked hard to get leads this far down your funnel, you don’t want them to abandon your webinar because of flat delivery. Confident delivery conveys authority, builds trust, and inspires action.

Not providing a replay or an on-demand version

According to customers, on-demand viewing is the most valuable addition to a webinar’s features. Often, customers want to go back to a presentation. If you’re trying to make high ticket sales, this becomes even more important. Not providing a replay or on-demand version of your webinar can upset or frustrate customers, as your content becomes inaccessible.

How do you create an automated webinar?

Before you can automate it, you must create it. Crafting a webinar that’s engaging and aligned with your objectives is crucial for connecting with potential customers – and driving conversions.

Finalise your content and structure

For a webinar that converts, ensure that your content is useful, urgent, unique, and ultra-specific. Keeping these four elements in mind helps deliver what you promised. It also ensures that you really lean into your audience’s pain points and hot buttons.

Record your webinar

After you’ve mapped out the structure and content of your webinar, you need to record it. Remember to use good quality equipment and software to create a quality presentation. What’s great about pre-recording a webinar is that you can tweak things to make it perfect.

Repurpose a webinar

Alternatively, if you have a recording of a webinar you hosted, you can repurpose it.

Automate it

If you’re trying to generate traffic, nurture leads, and boost your conversion rate through an automated webinar sales funnel, picking the right platform is crucial. A platform like ClickFunnels can automate scheduling, CTAs, sales, follow-ups and more.

Are webinars at the top of the funnel?

The goal of any successful digital marketing strategy is to move potential customers from the top of the funnel to the bottom of the funnel.

At the top of the funnel, you’re creating awareness and more opportunities to nurture your audience. Getting customers to provide their contact information in exchange for some kind of value (like a webinar) so you can move them through the funnel is crucial.

In the middle of the funnel, the focus is nurturing leads by providing valuable content (such as a webinar) that proves your authority and addresses their pain points.

At the bottom of the funnel, incentivising and inspiring action should be your priority. After all, a webinar is a perfect place to offer potential customers more value. Attendees are more likely to buy what you’re selling if you provide them with time-sensitive offers or discounts.

Evidently, webinars are marketing powerhouses that can provide value at every level of a sales funnel. It’s no wonder they’re increasingly being used at all stages of the customer’s journey. In fact, 60% of businesses use webinars for the purpose of moving people through the customer lifecycle.

Does zoom do automated webinars?

Zoom doesn’t offer automated webinar functionality. However, you can still make use of Zoom’s webinar features to host, record, and repurpose live webinars.

Final thoughts

Whether it’s creating awareness, converting customers, or boosting your after-sales efforts, webinars are a valuable addition to any digital marketing strategy.

Would you like to start making use of automated webinar sales funnels? To get expert help, why not book a funnel strategy call with us? You can get in touch via the button below!

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