Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
FAQ pages: the fundamentals What are FAQ pages? Frequently Asked Questions (FAQs) pages do what they say on the tin. Businesses often include an FAQ page on their sites to answer…
The rise of voice search As artificial intelligence (AI) and smart technologies continue to develop, we are seeing huge potential changes to the digital landscape on which we depend. One…
A solution for both advertisers and Facebook users While advertisers want maximum reach and value for their ads, Facebook users wish to have personalised online experiences, unhindered by advertising. These…
Imagine you’ve walked into a bustling market. Emerging out of the crowd is a shopkeeper who recognises you from your last visit. You had admired a beautiful antique vase but…
Businesses can communicate their brand to consumers in various ways, but some methods are more effective than others. In 2016, digital marketing overtook television as the most popular advertising medium,…
Social media is a popular marketing channel because it can help businesses reach large and diverse audiences, build brand loyalty and awareness, and engage with leads in real time. Social…
With Google processing billions of pages to help searchers find the information they’re after, Search is undoubtedly a complex science. Therefore, it isn’t surprising to learn that Google Search is…
As the digital marketing landscape grows increasingly competitive, lots of businesses are turning to analytics to understand their customers and create better experiences for them. With more transactions moving online…
With global social media users expected to hit almost 5 billion in 2023, focusing on social media ads in 2023 could be the key to unlocking new levels of success…
