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Website Builders vs Web Development Agency

As a business owner, your priority is to make your business more profitable and save money on unnecessary costs. When it comes to online appearance, deciding on website features, and look & feel is one of the most important business decisions you have to make.  You want your website to be cost effective and to appear professional and credible at the same time. In this article, we will explain the main differences, and pros and cons of having a custom-built website vs. using a website builder, and help you make the best decision for your business.

The difference between website builders and a web development agency

Website builders are tools or software that allow website construction without manual code editing. Website builders are usually online tools that come with an out-of-the-box hosting solution. There are also builders that are offline software and have no hosting requirements. All website builders, online or offline, have a different level of sophistication and customization possibilities. The main advantage of using website builders is that they are simple and fast, and cheaper than custom solutions.

Unlike website builders, a web development agency is a team of professionals from different fields. Usually, an agency consists of web designers, web developers, and UX and SEO experts. They pool their knowledge and experience to create unique websites that perfectly fit specific requirements for each business.

Websites built with online website builders

Online website builders can help you create a modern looking website in a matter of hours, without any knowledge of coding or design skills. They do, however, have many limitations to providing exceptional user experience or having control over features and customizations.

For example, if you want to use a specific online marketing solution or advanced tracking options, and your website builder doesn’t have an integration with your chosen tools, there is little or nothing you can do about it. You can only hope it might change in a future builder update.

Some of the most popular website builder tools are:

  • Wix
  • Weebly
  • GoDaddy
  • Squarespace

The general rule of thumb is that if you want a website that is built quickly, but have a limited budget, website builders can be a great option. Before you start exploring more about what each website builder can offer you, below is a quick overview of pros and cons of using website builders in general.

Custom website design and development by purpleplanet

Unique design

Whether you are selling products or offering specific services, you want your website to stand out. You want your website to be memorable, and your brand to be recognized. When using a website builder you are limited to their default templates. The result is a website that appears similar to hundreds of others. By choosing purpleplanet you will get a unique design, specifically tailored to your business and products or services you are offering. Your website will be different from everyone else’s and, most importantly, stand out from your competitors.

purplenote:“Design is not just what it looks like and feels like. Design is how it works.”
~ Steve Jobs


Working with purpleplanet will offer your business the most flexible website possible. If you need a new feature introduced you can count on our support and expertise.

Content creation

Creating content is a major part of building any website. When using a website builder, development can be faster but you still need to invest a lot of time on creating content. After that, you need to tailor the content to fit the limitations of the chosen template. With purpleplanet, content creation goes the opposite way; we advise you on best practices in respect to SEO and conversion optimization, and build custom features that can support all your content requirements.


Websites built by purpleplanet are search engine friendly. We prioritize the background coding and the website setup to influence your success in search engine rankings. After building a website, we also provide long-term on-site SEO support and website maintenance. If you want to focus on developing your business we can take care of your website’s health and performance at all times.


When first starting a website it is hard to outline your long-term goals and see the bigger picture. If you have a website built with a builder, there is a high possibility your business will outgrow the website setup very fast, and instead of adjusting the current site you will have to build a new one from scratch. With purpleplanet, you can count on any future changes and adaptations as your business evolves from where it started.

How to make the right decision

If branding is not very important for your business, and you want a simple informative website that is not likely to change much and does not require frequent updating, website builders might be your best choice. However, if you want quality, brand recognition and a website that perfectly fits your business, it is better to choose professionals who can not only build a professional looking website that will help your company stand out, but who also support you long-term for possible upgrades, maintenance, and troubleshooting.

If you would like to hear more about purpleplanet pixel-perfect productions, please visit our portfolio section or contact us to schedule a free consultation.

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      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.