purpleblog

Emo­tion­al brand­ing is a dis­tinct part of mar­ket­ing in its own right. Rather than push­ing prod­uct fea­tures or spec­i­fi­ca­tions, emo­tion­al brand­ing focus­es on res­onat­ing with con­sumers at a deep­er, more…

In the ever-evolv­ing land­scape of the dig­i­tal world, busi­ness­es face the con­stant chal­lenge of stay­ing rel­e­vant and cap­tur­ing the atten­tion of their tar­get audi­ence. In this quest for longevi­ty and…

What is web­site brand­ing, and why does it mat­ter? Busi­ness­es today need a strong online pres­ence if they want to attract and retain cus­tomers. One of the key com­po­nents to…

So, you’re ready to offi­cialise your busi­ness by giv­ing it a name. You’ve come to the right place. Undoubt­ed­ly, choos­ing a brand name can be a high­ly stress­ful affair. Not only…