Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
In a world where online presence is integral to a brand’s success, managing customer reviews has become a critical aspect of business strategy. The power of response, whether to accolades…
We’ve written about how you create buyer personas for your business, but what about using buyer personas for your marketing campaigns? It’s good to have a deep understanding of your…
Whatever hurdle a business may need to overcome and whatever successes it may strive to achieve, marketing is a powerful and multi-faceted tool that can be relied upon. Whether you…
Everyone’s talking about artificial intelligence (AI)! Want to know how it can benefit your business’s marketing strategy? Let’s dive into the main ways you can utilise AI: Customer service Though…
No two e‑commerce marketing strategies are the same An effective e‑commerce marketing strategy is made up of many parts. Some parts work to generate leads and interest, while others capture sales…
Businesses can communicate their brand to consumers in various ways, but some methods are more effective than others. In 2016, digital marketing overtook television as the most popular advertising medium,…
What is content repurposing? Many e‑commerce businesses dedicate thousands of hours per year to content creation. These hours are expensive, tiring, and sometimes offer minimal returns. Instead of only ever…
What is lead scoring? Lead scoring is all about assigning value to different potential customers. It’s a methodology that ranks some leads above others in terms of how valuable they…
What are email newsletters? The email newsletter is one of the most common forms of B2B and B2C communication within digital marketing. In simple terms, a brand’s newsletter is sent…
