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What are Buyer Personas? Annie is a 38-year-old small-business owner. She has two young children and earns £45,000 per year. She’s interested in sustainable products, supporting small businesses, and is…
Why Should E‑Commerce Businesses Invest in Email Marketing? When your whole business is online, email marketing is how you can acquire new leads, keep existing leads interested, and continue growing…
Everything goes in and out of fashion at some point – web design included. When designing websites, new styles and features emerge as consumer needs change and better functionalities are…
With Google processing billions of pages to help searchers find the information they’re after, Search is undoubtedly a complex science. Therefore, it isn’t surprising to learn that Google Search is…
The success of any business depends on the ability to attract leads and convert them into loyal customers. But in an increasingly competitive digital market, generating these leads remains a…
As the battle for customer attention and loyalty rages on, one crucial tool that can tip the scales in your favour is a well-designed lead capture form. A great lead…
As the digital marketing landscape grows increasingly competitive, lots of businesses are turning to analytics to understand their customers and create better experiences for them. With more transactions moving online…
When it comes to harnessing the power of video marketing, tracking views won’t cut it; you will need more powerful insights into your video efforts and how they impact your…
With global social media users expected to hit almost 5 billion in 2023, focusing on social media ads in 2023 could be the key to unlocking new levels of success…