Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
Whilst this year’s web design trends have elements of being vibrant and bold, they predominantly indicate a big focus on user-centredness. We’ll explore 7 web design trends you should watch…
In the world of logo design, less is often more. Negative space, the “empty” area surrounding or between design elements, is a powerful tool for creating logos that are both…
Whitespace, often mislabelled ‘empty space,’ can be a highly impactful element of web design. Far from being wasteful, whitespace gives structure, balance, and clarity to a page, shaping how users…
If your business manages multiple product lines or several brands, you’ll know about the demands of juggling your portfolio. In an ideal world, your brand architecture would have a clear…
We take web accessibility very seriously here at purpleplanet, as you might remember from our previous guides to accessibility audits and general website accessibility. (Or you’ll know it from our…
Dark mode is an alternative display setting for websites that swaps out the usual bright, white backgrounds for darker shades, typically black or grey. It’s designed to reduce eye strain,…
Digital branding is about reputation, perception, and consumer opinions online. How does your business come across online? How do customers experience your brand? What are people saying about it? What…
Conversion rate ((number of conversions / total number of visitors) * 100) directly reflects a website’s ability to make visitors take valuable actions, whether that means making a purchase, signing…
What is generative art? Generative art is art that has been created with the use of a non-human autonomous system, such as algorithms, rules, or processes; it often involves some…
