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Videos are integral to our daily lives. For most of us, they are the preferred medium for learning new information and being entertained. As a result, businesses across most industries…
In e‑commerce, staying ahead of the competition requires more than just a well-functioning and visually appealing website. With consumers demanding engaging, informative, and relevant content, businesses must ensure that their…
Is 21 metrics too many? You might be thinking, “Woah! 21 metrics? That’s way too many.” We get it. So many businesses just stick to monitoring revenue, conversion rate, and perhaps…
What is content repurposing? Many e‑commerce businesses dedicate thousands of hours per year to content creation. These hours are expensive, tiring, and sometimes offer minimal returns. Instead of only ever…
What is content optimisation? Content optimisation is the process of improving the quality and relevance of website content to increase its position in search engine results pages (SERPs) and therefore…
With Google processing billions of pages to help searchers find the information they’re after, Search is undoubtedly a complex science. Therefore, it isn’t surprising to learn that Google Search is…
Websites act like shop windows. Yours will show leads who you are and what you offer. Perhaps yours does a lot more, like generating awareness, capturing leads, or facilitating sales. Either…
A whopping 82% of all online traffic is video, and that number is only expected to grow. With an 800% increase in online video plays over the last few years,…
Digital content strategies have become highly popular in recent years, with 82% of marketers using them to get their results. The three main tactics that make content marketing strategies more…
