Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
You can’t “fix” a brand over night. It’s an ongoing process! Managing your brand requires commitment, passion and a long-term strategy. If implemented effectively, your brand will grow stronger and…
Brand or Corporate Identity is the way your company appears to the outside world. The symbolism that allows your audience to visually recognise you in the market place. Your brand identity…
It’s now time to consider what your brand strategy is. You should narrow it down to no more than three core values and two ‘differentiating’ values. There is no benefit in…
As soon as you start a company, it has a brand, which develops over time and with experience. The trick is to get this brand working for you. If you…
A strong brand can really make or break your business. It can help your company stand out from competitors and allow your customers to identify you immediately. This creates loyalty…
