Mind­Touch cus­tomiza­tion is an essen­tial part of your brand appear­ance and plays a sig­nif­i­cant role in your cus­tomer success.

The Importance of Customer Support Site Customization

Your web­site is often your cus­tomers’ first impres­sion of your com­pa­ny and your prod­ucts. Through the con­tent and appear­ance, your web pres­ence com­mu­ni­cates who you are and what you offer.

Most busi­ness own­ers are aware of the impor­tance of brand­ing. How­ev­er, when it comes to the cus­tomer sup­port site, many of them miss a great oppor­tu­ni­ty to cus­tomize the site’s look and feel to match their cor­po­rate branding.

Why is it so impor­tant to cus­tomize the sup­port site?

Your cus­tomer sup­port site is usu­al­ly the pri­ma­ry com­mu­ni­ca­tion chan­nel with your cus­tomers. A suc­cess­ful­ly brand­ed cus­tomer sup­port site can help you pro­mote your brand per­son­al­i­ty. Most of all, it can make your cus­tomers feel more con­nect­ed with your cor­po­rate identity.

Hav­ing a rec­og­niz­able logo, accu­rate colours, and a stan­dard­ized lay­out, help evoke an emo­tion­al response from your cus­tomers. Used effec­tive­ly, to craft the best per­cep­tion of your com­pa­ny and your brand, you will be on your way to build­ing sus­tain­able, prof­itable rela­tion­ships, and avoid miss­ing the oppor­tu­ni­ty to con­nect with your cus­tomers, and increase cus­tomer success.

TRUST. Trust is the most impor­tant issue. Brand­ing is sec­ondary. When a cus­tomer goes from your brand­ed web­site to an entire­ly dif­fer­ent cus­tomer sup­port page, it can cause them to be con­fused and inse­cure. It can dimin­ish the brand image of your com­pa­ny, and cause a dis­con­nec­tion between the brand and support.

MindTouch branding and customization

If your busi­ness pow­ers your cus­tomer sup­port site and prod­uct doc­u­men­ta­tion with Mind­Touch, you may be inter­est­ed in under­stand­ing more about Mind­Touch brand­ing and customization.

 pur­plenote: “It is sev­en times cheap­er to keep an exist­ing cus­tomer than to acquire a new one.”

Suc­cess­ful­ly imple­ment­ed Mind­Touch brand­ing increas­es brand equi­ty and builds cred­i­bil­i­ty. It helps you strength­en rela­tion­ships with your cus­tomers. If Mind­Touch cus­tomiza­tion is done well, your cus­tomers will be more like­ly to engage with you. As a result, cus­tomiza­tion will lead to increas­ing loy­al­ty, return­ing busi­ness, and cus­tomer success.

A responsive website is essential for customer success

In recent years, mobile usage has been rapid­ly increas­ing, and this trend is set to con­tin­ue. The respon­sive nature of web­sites has become so impor­tant that Google uses it as one of the top sig­nalsin their algo­rithms, to deter­mine how high the page will appear in search engine rank­ings. Google rewards mobile-friend­ly sites and active­ly penal­izes those that are not.

While the qual­i­ty of con­tent is very impor­tant for your sup­port site, the abil­i­ty to nav­i­gate through the site, and quick­ly and eas­i­ly find the right con­tent, will keep your cus­tomers hap­py. As more and more cus­tomers use tablets and smart­phones, it is increas­ing­ly impor­tant to upgrade to a respon­sive inter­face. Cus­tomers will search through your web­site across all devices, there­fore it is cru­cial to pro­vide them with the best pos­si­ble expe­ri­ence, every time.

MindTouch Responsive

The Mind­Touch Respon­sive user inter­face allows a site’s lay­out to change accord­ing to the screen size used to view it. This means that every user can suc­cess­ful­ly search the site, no mat­ter which device they use.

When choos­ing to upgrade to Mind­Touch Respon­sive, don’t for­get to apply Mind­Touch brand­ing and cus­tomiza­tion, before direct­ing your cus­tomers to the new respon­sive inter­face. If you fail to do so, you will prob­a­bly con­fuse your cus­tomers and make them uncer­tain that they are in the right place.

MindTouch branding regions and the use of MindTouch templates

There are four basic brand­ing areas on your Mind­Touch site, which you should con­sid­er customizing:

• home­page
• head­er
• foot­er
• login page

The home page, or login page, is a place where cus­tomers begin their trou­bleshoot­ing jour­ney. Customiza­tion of the Mind­Touch home page will make them feel safe and con­fi­dent they are in the right place, and they are going to find the answer to their problem.

Cus­tomiz­ing the head­er and foot­er of the Mind­Touch site allows you to imple­ment your basic cor­po­rate iden­ti­ty and logo.

If you are look­ing for more advanced Mind­Touch cus­tomiza­tion, the stan­dard tem­plates may not meet all your requirements.

Custom MindTouch branding

If you need more brand­ing vari­ety and cus­tomiza­tion than the stan­dard tem­plates can offer, cus­tom Mind­Touch brand­ing makes it possible.

Cus­tom Mind­Touch brand­ing ser­vices include:

• Your com­pa­ny logo
• Cus­tom site header
• Cus­tom site footer
• PDF styling
• Cus­tom Cat­e­go­ry page
• Cus­tom Guide page
• Con­tent CSS
• Cus­tom Arti­cle page

To suc­cess­ful­ly cus­tomise the Mind­Touch inter­face, you should be famil­iar with design tools and pro­gram­ming lan­guages, such as:

• HTML
• CSS
• JavaScript
• jQuery
• Photoshop/Illustrator

Also, pre­vi­ous expe­ri­ence with Mind­Touch, famil­iar­i­ty with the frame­work, and knowl­edge of how to bend it and shape it, will dras­ti­cal­ly decrease the time need­ed to make these changes.

If you lack these skills, or are not famil­iar with the frame­work, you could lose valu­able time. You could strug­gle with Mind­Touch cus­tomiza­tion, and the out­come might be dis­ap­point­ing. In this case, it is high­ly rec­om­mend­ed to hire a pro­fes­sion­al who will meet your require­ments and imple­ment them quick­ly and effi­cient­ly.

MindTouch customization by purpleplanet

pur­ple­plan­et has exten­sive expe­ri­ence in cus­tomiza­tion and brand­ing of Mind­Touch sites. We have worked with numer­ous clients, adapt­ing our solu­tion to each clien­t’s spe­cif­ic needs.

pur­ple­plan­et also has a direct con­nec­tion with the devel­op­er team at Mind­Touch, which enables us to pro­vide high qual­i­ty solu­tions for our clients with absolute cer­tain­ty that we are offer­ing the best pos­si­ble cus­tomiza­tion work, approved by Mind­Touch themselves.

This is an exam­ple of one of our Mind­Touch cus­tomiza­tion projects:

For more Mind­Touch brand­ing ref­er­ences, please, vis­it the pur­ple­plan­et port­fo­lio page.