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What are email newsletters? The email newsletter is one of the most common forms of B2B and B2C communication within digital marketing. In simple terms, a brand’s newsletter is sent…
7 email marketing trends to know for 2023 1. Omnichannel communications With the rise of social media, mobile devices, and other digital platforms, customers are interacting with brands through a large…
Why Should E‑Commerce Businesses Invest in Email Marketing? When your whole business is online, email marketing is how you can acquire new leads, keep existing leads interested, and continue growing…
The only way your email marketing campaigns can improve and be perfected is through trial and error. Monitoring several key performance indicators (KPIs) will allow for the tracking of email…
Whether you’ve got an outdated email marketing campaign or you’re about to create your very first, there are some dos and don’ts to know before you master the craft. From…
