Tea works too. Or hot chocolate. Or even something stronger! Our articles are based on the most common questions we get from our clients, that’s why they are so interesting to read, and actually utilise. You won’t notice how time flies!
No two e‑commerce marketing strategies are the same An effective e‑commerce marketing strategy is made up of many parts. Some parts work to generate leads and interest, while others capture sales…
What is personalisation in e‑commerce? Personalisation in e‑commerce refers to the practice of tailoring the shopping experience of a customer to their individual preferences and behaviours. E‑commerce personalisation can be…
When you’ve poured so much into every detail of your digital marketing strategy, it’s hard to believe that a click stands between a conversion and a bounce. But it does.…
You were really proud of your website when it was finished: it’s well-designed, portrays your company values correctly, and gains the trust of new visitors. What’s not to love? Your corporate…
Whether you’ve got an outdated email marketing campaign or you’re about to create your very first, there are some dos and don’ts to know before you master the craft. From…
Every successful e‑commerce owner or marketer knows that raw data drives the best business decisions. KPIs are both savvy and time-efficient. But which e‑commerce KPIs should you be looking at…
Does your business need a sales funnel? No matter what you sell, getting prospective customers to buy doesn’t happen instantly. Growing your business with online marketing can be a confusing,…
Today, buyers are more informed than ever. They have access to all types of information at their fingertips. They tend to research and get to know all of their options…
The design of your website can influence users’ opinion of your company and services. WebEX research shows that 75% of website credibility comes from its design.Your company’s website is like…
