Grab a coffee and read our purpleblog

Tea works too. Or hot choco­late. Or even some­thing stronger! Our arti­cles are based on the most com­mon ques­tions we get from our clients, that’s why they are so inter­est­ing to read, and actu­al­ly utilise. You won’t notice how time flies!

SEO mistakes that can kill your rankings

Top 10 On-Page Mistakes That Will Kill Your SEO Ranking

Key Takeaways

  • Slow loading speed can reduce the SEO ranking of websites even if they have brilliant content. The same goes for mobile-friendliness and overall technical performance.
  • Plagiarised content will not help your SEO ranking. Neither will keyword-stuffing or poorly written blog posts with lots of grammatical or spelling errors.
  • You need to ensure your content is formatted in an optimal way, which means paying attention to title tags, H-tags, URLs, and images.

When design­ing an effec­tive SEO strat­e­gy, you need to pay close atten­tion to on-page ele­ments. While off-page fac­tors such as back­links still have a sig­nif­i­cant influ­ence in the world of search engine opti­miza­tion, the ele­ments on your web­site are cru­cial for Google­bot to under­stand what your con­tent is about. On-page SEO can eas­i­ly make or break your SEO rank­ing! Find out which are the top ten most fre­quent on-page mis­takes that could kill your SEO.

SEO ranking and the top 10 on-page SEO mistakes

#1 Choosing wrong keywords

Most key­word research­es are super­fi­cial and only seem­ing­ly pro­vide the researcher with action­able data. When decid­ing on focus key­words, many busi­ness own­ers use the Google Plan­ner tool. While Google Plan­ner can be a valu­able tool for paid adver­tis­ing, it’s prob­a­bly not the best idea to rely only on insights gath­ered there for on-page opti­miza­tion. The issue with Google Plan­ner lies in the fact that every­one is get­ting the same results. There is no actu­al ben­e­fit from Google’s rec­om­men­da­tions when thou­sands of oth­er busi­ness own­ers will opti­mize their con­tent for the same keywords.

The choice of key­words to opti­mize for is always a tough one; you can either go for pop­u­lar key­words with a lot of queries, but also a lot of com­pe­ti­tion, or aim at niche key­words with low search vol­ume but high­er con­ver­sion rates. You need to think about your posi­tion on the mar­ket for your spe­cif­ic ser­vice or prod­uct before choos­ing key­words and the abil­i­ty to pro­mote your con­tent and gain backlinks.

#2 Misunderstanding searcher intent

Pre­dict­ing searcher intent (what the per­son behind the query is inter­est­ed in) is a game that Google played the best in the ear­ly age of search engines. Google’s abil­i­ty to guess the out­come is what made it a dom­i­nat­ing pow­er in this field of ser­vices. The same applies for today’s SEO experts, who need to guess what exact­ly the searcher wants and needs. This is often a very dif­fi­cult job, since search terms can be very ambigu­ous. For exam­ple, if we see a query say­ing “piano music lessons”, we can’t actu­al­ly tell if the searcher is look­ing for a music teacher or an online course on how to play the piano.

#3 Low-quality content

Many believe that the key to high SEO rank­ing is to cre­ate a lot of con­tent, as Google likes con­tent-rich web­sites. Unfor­tu­nate­ly, short, poor­ly writ­ten or hasti­ly pro­duced con­tent, even copied from oth­er sources, can hurt your rank­ings more than help them. Instead of writ­ing ten 300–500 words arti­cles every week, you should con­cen­trate on a sin­gle, high­ly use­ful 2500-word arti­cle each month, as this will give you far bet­ter SEO results.

#4 Non-optimized content

Writ­ing great con­tent is not enough. To increase SEO rank­ing, you need to opti­mize your con­tent for users as well as search engines. When writ­ing an arti­cle, make sure that:

  • the title tag includes the main keyword
  • you have the key­word in your H1 Headline
  • the URL includes the main keyword
  • some of the sub­head­ings con­tain the keyword
  • images have alt attributes
  • inter­nal links link to rel­e­vant content
  • over­all con­tent is opti­mized for your spe­cif­ic key­word or keyphrase

If you release a video, make sure it has a full, detailed descrip­tion, with prop­er key­words in its title and descrip­tion body. Cor­rect tags and oth­er video-rel­e­vant fea­tures help you stand out more amongst your com­pe­ti­tion. Sim­i­lar­ly for tweets, social media posts, info­graph­ics, etc. Essen­tial­ly, you need to opti­mize every piece of con­tent before pub­lish­ing, to achieve notice­able, pos­i­tive SEO effects.

#5 Not promoting your content

The most com­mon mis­take busi­ness own­ers make is cre­at­ing con­tent and fail­ing to pro­mote it. Some, in fact, are very uncom­fort­able about pro­mot­ing some­thing they cre­at­ed because they resent the “mar­ket­ing part”. Ignore that feel­ing and pro­mote your best con­tent every­where; through social media pages, both organ­ic and paid, newslet­ters, YouTube, what­ev­er chan­nels you can use.

#6 Low text to HTML ratio

Many web­sites have very lit­tle tex­tu­al con­tent on pages their own­ers wish to rank high in SERP (Search Engine Results Page). When that is the case, Google has a hard time fig­ur­ing out what the web­site is about. Remem­ber that the text is the “meat” for Google, the source of infor­ma­tion on what a spe­cif­ic page is about. Make sure to have enough text that quick­ly and pre­cise­ly explains the pur­pose of every page you have in the index.

#7 Poor internal linking

On every sig­nif­i­cant piece of con­tent you cre­ate, you must have inter­nal links that lead to oth­er rel­e­vant con­tent. This is your chance to pass on SEO rank­ing to pages you would like to see high­er in search engine result pages. Also, when cre­at­ing inter­nal links, try to avoid links with anchor text such as “click here” or “learn more”. This is an out­dat­ed prac­tice, from when site own­ers knew lit­tle about links and how they worked. Today, you need to make sure that your link has the spe­cif­ic key­word you want to rank for as the title.

#8 SEO ranking and slow loading speed

This is a sim­ple mat­ter with a huge impact on today’s web­sites. To test your load­ing speed, you can use a tool such as Page­Speed Insights from Google. Besides load­ing speed, the tool will also give you a list of pos­si­ble improve­ments and tips on how to achieve them.

One of the most com­mon caus­es of slow web­sites are heavy images, exces­sive JavaScript or slow serv­er response time. Read more about opti­miz­ing web­site’s speed and per­for­mance to enhance the user experience.

#9 No mobile-friendly pages

In the past cou­ple of years, Google has repeat­ed­ly stat­ed that a web­site with­out a mobile-friend­ly ver­sion of its pages will drop down in rank­ings. For this rea­son alone, you need to opti­mize your web­site for mobile views. You can either make sure all ele­ments on your web­site are respon­sive and opti­mized for mobile or use AMP. Accel­er­at­ed Mobile Pages are super light­weight pages designed to load very quick­ly, almost instant­ly on mobile devices.

#10 Poor technical performance

Final­ly, one often over­looked aspect of on-page SEO is the over­all tech­ni­cal per­for­mance of the web­site. This aspect gains more sig­nif­i­cance by the day as Google attempts to offer the best, most secure web brows­ing expe­ri­ence. Con­tent needs to be reg­u­lar­ly backed up, the CMS of the web­site test­ed for secu­ri­ty vul­ner­a­bil­i­ties, the serv­er itself test­ed for opti­mal per­for­mance and cor­rect con­fig­u­ra­tion. It is also impor­tant to know the uptime of the web­site, i.e. how often and for how long your web­site is not acces­si­ble, which indi­cates how sta­ble the servers are and if you lose poten­tial cus­tomers dur­ing downtime.

pur­ple­plan­et pro­vides Word­Press main­te­nance ser­vices, which include mon­i­tor­ing of all aspects of a web­site’s tech­ni­cal per­for­mance, and mak­ing sure your web­site per­forms as well as it can. Con­tact us for more infor­ma­tion about web­site main­te­nance and how we can help you improve your business.

Free Consultation
Please let us know your project requirements, and we’ll get in touch as soon as we can.

    We are pleased to welcome you on the purpleplanet!
    To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.

      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.