Web Design Trends 2023
- In 2023, optimisation will be at the forefront of web design. Things like SEO and loading times are crucial considerations.
- Inclusivity is key this year. Many web design features will be helping businesses reach and engage users with disabilities.
- Web design will be considering everything about us in 2023 – from our eyestrain to how we move our thumbs.
Everything goes in and out of fashion at some point – web design included.
When designing websites, new styles and features emerge as consumer needs change and better functionalities are discovered.
Web designers, web developers, business owners, and branding experts must stay on top of the latest trends, so they can give the best possible service to website users and earn modern, user-friendly, and trustworthy reputations.
To make it easier for you, we’ve rounded up the top 10 web design trends that are rising in popularity and are expected to become commonplace in 2023. Let’s dive in:
10 web design trends for 2023
1. Investing in SEO-friendly web design
In the past, web design was primarily focused on making websites look visually appealing. However, with the rise of SEO, businesses know (now more than ever) the importance of optimising every aspect of their websites. In just a few years, SEO-friendliness has formed a fundamental part of modern web design.
With each of Google’s algorithm updates, websites strive to become more user-friendly and accessible – web design included. Increasing numbers of web designers are becoming aware of SEO best practices, adopting new methods to suit the needs of their clients.
New technologies have also made SEO-friendly web design more commonplace, with design software and tools making it easier for websites to rank well in the SERPs.
The shift from desktop-based internet browsing to mobile browsing has influenced web design also, with websites investing in mobile-friendly design to suit the needs of their users.
Currently, most internet traffic comes from mobile devices, and this trend will only grow. This change has acted as a catalyst for mobile-friendly design to be a crucial aspect of SEO best practice, forming a continuingly growing trend in web design for the year 2023.
2. Accessible web design
Accessible web design refers to the practice of designing websites and digital content in a way that is accessible to people with disabilities. This includes design features usable by people with visual, auditory, physical, and cognitive impairments and those using assistive technologies such as screen readers or magnifiers.
One reason for the growth of this practice is the increasing pressure on businesses and organisations to make their websites and online content accessible to all users. Plus, there are several laws and regulations, such as the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG), that require websites to be accessible to people with disabilities.
Accessible web design is important because it helps ensure everyone can use and access the internet regardless of their abilities. In today’s digital world, when the internet is a huge part of our daily lives, this couldn’t be more prudent.
Web designers are finding accessible design easier and easier to implement due to the increasing number of tools and resources that help with this specifically. There’s now a wide range of design software programs and online resources that provide guidance and best practices for creating accessible websites, which is why we’ll see more of this in 2023.
3. Smart loading
Smart loading is the process of only loading the content a user needs at a given moment rather than loading the entire website all at once. By reducing the amount of data that needs to be processed, the overall performance of a website can be improved, and it feels more responsive to users.
Google loves fast-loading websites since users are more likely to find them helpful and less likely to bounce off the page.
There are several ways to implement smart loading in web design. One common technique is lazy loading, which only loads images and other content as the user scrolls down the page. This can help to reduce the initial load time of a website and improve the overall performance of the site.
Another technique for implementing smart loading is to use progressive loading, which involves loading content in stages as the user interacts with the website. This can help to improve the user experience by allowing the user to start interacting with the website as soon as possible.
Designers can also use a combination of these techniques to create a more seamless and efficient user experience. For example, a designer might use lazy loading for images and progressive loading for text content in order to strike a balance between performance and usability.
If you want to jump on this web design trend in 2023, there are lots of tools that can help. Some software can help with image and media file optimisation, whilst other tools can monitor performance and loading time and identify different problem areas.
The competition out there is fierce. One way websites can bounce back and become key industry players is to invest in website optimisation. Many of the trends on this list will apply to this issue, but loading speed is a vital one.
4. Better chatbots
Chatbots have been around for some time, but they haven’t always been helpful. Millions of customers have had to deal with template answers from chatbots that hardly pick up on their queries. Then, when people inevitably become frustrated, they ask to speak to a human, which defeats the point of chatbots in the first place.
Fortunately, new AI technology is helping chatbots become more efficient every day. It’s even expected that by 2024, 75–90% of customer queries will be handled by chatbots.
Chatbots won’t be difficult to use for much longer. For a while, they’ve been becoming more conversational and human-like in tone, and this is likely to continue. Plus, chatbots are even learning to decipher customer emotions and adjust their responses (sentiment analysis). Soon, it won’t be uncommon to see chatbots with voice technology like Siri and Alexa.
With these improvements, chatbots can provide customers with the information they need in a matter of seconds and be a very helpful aspect of customer service. Better chatbots mean more streamlined customer support and happier businesses.
If your business considers any of these web design trends this year, it will be chatbots that display the most growth and change. This fast-growing industry will prove to be extremely useful in the very near future.
5. Thumb-friendly mobile optimisation
Mobile optimisation is becoming more popular in web design as companies become more aware of its significance. Nowadays, any specialist in SEO, UX, and web design would tell you of its importance as websites that aren’t mobile-optimised will be missing out on vital search engine queries (around 60% of which are made on mobiles).
Though your website can still be accessed from a mobile, 61% of consumers will leave the page if the site isn’t mobile-friendly.
Thumb-friendly web design is a specific part of mobile optimisation that considers how individuals use their fingers and thumbs to navigate web pages. For instance, it will take into account areas of mobile screens that could be more difficult to reach.
Though mobile optimisation has been on the rise since Google made it a vital part of their indexing process, it’s likely to remain a key player in popular web design trends.
6. Virtual reality integrations
Virtual reality (VR) technology has been around for decades, but it has only recently started to become more widely integrated into web design. VR allows users to experience immersive, interactive environments in a way that was previously not possible through traditional web design techniques.
One of the main drivers behind the rise of VR in web design is the increasing availability of VR hardware and software.
In recent years, there has been a proliferation of VR headsets and controllers that have made it easier for users to access and interact with virtual environments and made it possible for companies to offer these kinds of immersive online experiences.
Companies that can benefit most from VR web design features include those selling houses, renting Airbnbs, or advertising interior design services.
Internet users constantly want more engaging and interactive experiences, and VR is another way to sell products, engage users, and communicate your message.
Overall, the rise of VR in web design represents a significant shift in the way that we interact with the internet. As VR technology continues to evolve and become more widely available, it is likely that we will see even more VR integrations in web design in the future.
7. 3D textured elements
The use of 3D textured elements in web design has been on the rise for a few years but is still growing in popularity.
3D textured elements can add depth and realism to a website, making it more visually appealing and engaging for users. They can be used in a wide range of ways to convey a brand’s artistic vision and seduce particular demographics.
With web design tools and software constantly developing new features and techniques, web designers have a vast range of creative possibilities at their fingertips, making it easier for them to incorporate 3D graphics into their designs.
Growing creative possibilities mean that designers can keep creating more dynamic and interactive websites that capture the attention of users and keep them engaged – which is of the utmost importance in today’s digital world.
8. Non-traditional (and parallax) scrolling
Parallax scrolling could be a little too out of the box for some brands, but this non-traditional design feature will certainly capture the attention of modern audiences and help websites to stand out.
Parallax scrolling is a design technique that creates an illusion of depth in a 2D space. Other forms of non-traditional scrolling include long scrolling, fixed scrolling, and horizontal scrolling.
Each of these types solves a certain problem on a web page. Whether your webpage has too much information or it’s just quite complex, non-traditional scrolling can help translate your content in an accessible and fun way without overwhelming the user.
With the constant demand for more user-friendly digital experiences, we’ll be seeing more of this web design feature in the coming months.
9. Dark modes
Did you know that 81.9% of smartphone users enable dark mode, and 64.6% of people expect websites to apply dark mode automatically?
Dark Modes are becoming more popular because they’re easier on the eyes, can help reduce eye strain, and are more inclusive of people with disabilities. Since they’re evidently so useful and popular, we’re sure that they’ll be increasingly common in 2023.
In order to embrace this change, user interfaces will need to be developed from a usability standpoint and optimised for colour-blindness, or at least take enough precautions to not prevent colour-blind users from reaching their goals.
Micro-interactions are small, subtle animations or effects that help to improve user experience on websites. Although they’re designed to be brief and unobtrusive, they can have a big impact on the feel of a website and its functions.
- Provide feedback to users
- Help with navigation
- Highlight important information
- Simply add a touch of whimsy and personality
The use of micro-interactions in web design (and app design) has risen in recent years as more and more designers recognise the impact of these small details.
Plus, as the internet becomes an increasingly important part of our daily lives, people are looking for websites that are easy to use and navigate. Micro-interactions can help designers create websites that feel more responsive and intuitive, making them more enjoyable to use.
Nowadays, there’s a wide variety of animation and design software programs and tools that allow designers to easily create and implement micro-interactions into their web designs.
Overall, the rising use of micro-interactions in web design represents a shift towards a more user-centred approach to design. As designers continue to focus on creating better user experiences, it is likely that we will see even more micro-interactions being used in web design in the future.
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If you want custom web design services that update and refresh your website, contact us at purpleplanet for help.