CathX Medical
Having acquired CathX Medical, parent company Zeus needed to create a modern, clean website, to better promote the custom catheter solutions provided by their new acquisition.
Challenge
Working alongside a UK-based digital agency, we were supplied with images and brand guidelines, and tasked with job of creating a modern, informative website, to best showcase the industry-leading creations being offered by CathX Medical.
Solution
Our brief was to create a mini website, which would be obviously a part of the Zeus group, but which also had its own identity, so as to gradually integrate the CathX product range into the parent company’s offerings.
To do this, we utilised elements from the Zeus brand guidelines, including colours and fonts.
Brand Style Guide
Logotype
Colours
We took branding elements from the Zeus guideline document, and created a clean, modern, interactive website for this newly-acquired branch of the company.
Fonts
Proxima Nova
Proxima Nova is a hybrid that combines modern proportions with a geometric appearance. Originally released in 1994 as Proxima Sans, with a basic character set in three weights (Regular, Medium, and Black) with italics, it has now expanded into a full-featured and versatile family of 42 fonts.
