CathX Medical
Having acquired CathX Medical, parent company Zeus needed to create a modern, clean website, to better promote the custom catheter solutions provided by their new acquisition.
Challenge
Working alongside a UK-based digital agency, we were supplied with images and brand guidelines, and tasked with job of creating a modern, informative website, to best showcase the industry-leading creations being offered by CathX Medical.
Solution
Our brief was to create a mini website, which would be obviously a part of the Zeus group, but which also had its own identity, so as to gradually integrate the CathX product range into the parent company’s offerings.
To do this, we utilised elements from the Zeus brand guidelines, including colours and fonts.
Brand Style Guide
Logotype
Colours
We took branding elements from the Zeus guideline document, and created a clean, modern, interactive website for this newly-acquired branch of the company.
Fonts
Proxima Nova
Proxima Nova is a hybrid that combines modern proportions with a geometric appearance. Originally released in 1994 as Proxima Sans, with a basic character set in three weights (Regular, Medium, and Black) with italics, it has now expanded into a full-featured and versatile family of 42 fonts.
When CathX Medical became a part of Zeus, they faced the complex task of reshaping their web presence to align with a new parent company while maintaining their own unique identity. This is where purpleplanet stepped in, and they have been nothing short of extraordinary.
The purpleplanet team demonstrated an in-depth understanding of our needs. They took the time to learn about CathX's background and new direction under Zeus. The challenge was to create a website that felt both fresh and familiar, informative yet intuitive, and purpleplanet exceeded our expectations at every turn.
Their approach was collaborative and thoughtful. We were particularly impressed by their ability to balance the stringent brand guidelines of Zeus with the innovative spirit of CathX. The new website strikes a perfect harmony between the two entities - it's visually cohesive with Zeus’s branding, yet it distinctly celebrates CathX’s unique contributions to the medical field.
purpleplanet's expertise in user experience shone through in how they structured the website. It's now easier for clients and stakeholders to find the information they need. The feedback from website users has been overwhelmingly positive, with many complimenting the site's engaging design and seamless navigation.
Beyond their technical and creative prowess, the team at purpleplanet was a joy to work with. They were always responsive, transparent, and genuinely invested in CathX Medical's success. The project was completed on time and exceeded our expectations in terms of quality and impact.
Thank you, purpleplanet, for being such a valuable partner in this journey!
The purpleplanet team demonstrated an in-depth understanding of our needs. They took the time to learn about CathX's background and new direction under Zeus. The challenge was to create a website that felt both fresh and familiar, informative yet intuitive, and purpleplanet exceeded our expectations at every turn.
Their approach was collaborative and thoughtful. We were particularly impressed by their ability to balance the stringent brand guidelines of Zeus with the innovative spirit of CathX. The new website strikes a perfect harmony between the two entities - it's visually cohesive with Zeus’s branding, yet it distinctly celebrates CathX’s unique contributions to the medical field.
purpleplanet's expertise in user experience shone through in how they structured the website. It's now easier for clients and stakeholders to find the information they need. The feedback from website users has been overwhelmingly positive, with many complimenting the site's engaging design and seamless navigation.
Beyond their technical and creative prowess, the team at purpleplanet was a joy to work with. They were always responsive, transparent, and genuinely invested in CathX Medical's success. The project was completed on time and exceeded our expectations in terms of quality and impact.
Thank you, purpleplanet, for being such a valuable partner in this journey!
Shellie Byrne
Senior Marketing Consultant