The previous ErgoErgo website was nice. It was clean, concise, and to the point. It wasn’t, however, built to promote the product, and that’s why purpleplanet were asked to redesign and rebuild. The original brand green had to continue to be used, but more colourful promotional images should be incorporated and imaginative text placement was required.
purpleplanet transformed the old ErgoErgo website into a comfortable, mobile-friendly e-commerce experience, which offers visitors an opportunity to learn about the products and find a suitable outlet to purchase them online. The solution required a combination of marketing techniques to display all the advantages of ErgoErgo in a convenient and engaging manner, with the design as vibrant and inviting as the product itself.
In order to maintain visitor interest, and to break up large blocks of text, the advantages of active sitting, product descriptions, and testimonials are interspersed with custom-designed icons, relevant images, and branded background areas.
Displaying the awards won by the brand helps gain even more visitor trust, and potentially more orders.