GSA Ratingen

GSA are part of a very niche industry, so it's important that their website is as informative as possible, given its specialised nature. It should, however, be presented in an engaging manner, to retain interest and gain repeat visits.

Challenge

The client’s old website had been online for some time, so it really needed a new design direction, and a rethink on how the information should best be presented. We were tasked to create a refresh, focussing on presentation of key information.

The website was to be built in German and English, with switching to the other language possible “on-page”.

Solution

Using images was an important factor in our solution, in order to break up the large amounts of content provided by the client for their processes and machinery. We kept the pages simple in layout, with a constant look and feel to each page for familiarity and to build trust.

The website was created using a multilingual plugin, allowing the site to be presented in German and English.

Brand Style Guide

Logotype

Colours

GSA supplied us with their two shades of blue, and we added a bright yellow for link and call-to-action highlighting.

Fonts

Kanit

Kanit means mathematics in Thai, and the Kanit typeface family is a formal Loopless Thai and Sans Latin design. It is a combination of concepts, mixing a Humanist Sans Serif motif with the curves of Capsulated Geometric styles that makes it suitable for various uses, contemporary and futuristic.

Lato

Lato is a sans-serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer".

nebula

purpleaccess

purplebrand

purplecart

purpleweb

purpleseo

purpletools

purplestats

purplewave

purpletarget

GSA Ratingen

GSA Ratingen

Brand Style Guide