Nest on Main
It was important that the new branding and website design allow visitors to easily become customers, directing them to the store of the website to purchase their new home decor treasures.
Challenge
Working again with our partner Sharkey Advertising, who created a new brand and logos, our aim was to develop a beautiful, relaxing e‑commerce environment, in which visitors could easily purchase home decor items, and also gain an understanding of the various small businesses they are supporting.
Solution
We built a product-rich e‑commerce marketplace; Intuitive and easy to navigate, whilst clearly communicating the new Nest on Main brand, to create a strong connection with their target audience. Site customers can quickly learn more about the businesses involved in the “Nest”, and support them by buying products from each.
Brand Style Guide
Colours
The client had a clear brief to create something that looked modern and fresh, whilst retaining a chic, welcoming appeal. The pastel colours used are subtle, allowing the website to remain mainly light and airy.
Fonts
Cormorant Garamond
Cormorant is an original design for an extravagant display serif typeface inspired by the Garamond heritage, hand-drawn and produced by Catharsis Fonts. While traditional Garamond cuts make for exquisite reading at book sizes, they appear clumpy and inelegant at larger sizes. The design goal of Cormorant was to distill the æsthetic essence of Garamond, unfetter it from the limitations of metal printing, and allow it to bloom into its natural refined form at high definition.
Proxima Nova
Proxima Nova is a hybrid that combines modern proportions with a geometric appearance. Originally released in 1994 as Proxima Sans, with a basic character set in three weights (Regular, Medium, and Black) with italics, it has now expanded into a full-featured and versatile family of 42 fonts.
