dark-mode-icon dark-mode-icon
Development | Maintenance | UI/UX Design

Common Sense Advisors

Common Sense Advisors

Common Sense Advisors

Companies such as these rely on trust to build a customer base. The website provides a perfect mix of business competence and the personal touch.
Challenge

We were sup­plied with a new com­pa­ny logo by our part­ner Sharkey Adver­tis­ing. Our remit for this project was to design and devel­op a high-class web pres­ences, which pro­motes brand aware­ness, dri­ves traf­fic to the web­site, gen­er­ates new busi­ness and improves user experience.

Solution

As a part of the new logo/brand sup­plied by Sharkey, the “Guard & Grow Your Wealth” tagline was added. Using brand imagery, copy, design and a hand-picked colour palette, we cre­at­ed an infor­ma­tive, invit­ing, and trust­wor­thy dynam­ic new web­site, which will be con­sis­tent with all CSA mar­ket­ing efforts.

Focus­ing on this Cer­ti­fied Finan­cial Plan­ner, with all of his wis­dom and expe­ri­ence in this field, we present insights into the phi­los­o­phy of this com­pa­ny, includ­ing tai­lored approach­es to mar­kets and research, pro­vid­ing clients with a per­son­alised service.

Brand Style Guide

Colours
We took the client's old-fashioned website and revolutionised their online presence. The colours represent trust and a down-to-earth solid base.
Fonts
Cormorant Garamond
Cormorant is an original design for an extravagant display serif typeface inspired by the Garamond heritage, hand-drawn and produced by Catharsis Fonts. While traditional Garamond cuts make for exquisite reading at book sizes, they appear clumpy and inelegant at larger sizes. The design goal of Cormorant was to distill the æsthetic essence of Garamond, unfetter it from the limitations of metal printing, and allow it to bloom into its natural refined form at high definition.
Lato
Lato is a sans-serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer".
Common Sense Advisors
Common Sense Advisors
Common Sense Advisors
Common Sense Advisors
Common Sense Advisors
full portfolio
Free Consultation
Please let us know your project requirements, and we’ll get in touch as soon as we can.

    We are pleased to welcome you on the purpleplanet!
    To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.

      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.