Healthalytica

Healthalytica

Healthalytica

The new website and brand identity reflect the balance of technology, finance and healthcare by utilising soft shades of blue with tech & health icons throughout. The flow of this single long page has a minimalistic feel, using a simple colour palette, clean iconography and text, to provide a consistent journey, pairing the hexagon artwork and copy.
Challenge

The client had clear ideas about what they want­ed, in terms of a clean, mod­ern lay­out, with plen­ty of white space. The hexa­gons in the design were also impor­tant, so we had to make sure that was in inte­gral part of what­ev­er we cre­at­ed. We had the shades of blue from the new­ly-redesigned com­pa­ny logo, so that would be our basis for the web­site’s colours.

Solution

Work­ing with our part­ner com­pa­ny, Sharkey Adver­tis­ing, we were hired to utilise the clien­t’s new brand iden­ti­ty to devel­op a sin­gle-page web­site for this start-up com­pa­ny. We have launched a respon­sive web­site fea­tur­ing a unique mod­ern design. The new web­site flows ver­ti­cal­ly, with the hexa­gon-brand­ed ele­ment through­out this clean, organ­ised, and easy to nav­i­gate user-friend­ly page. This pro­vides vis­i­tors with an easy way to learn about Health­a­lyt­i­ca, and the prod­ucts and ser­vices they provide.

Brand Style Guide

Logotype
Colours
Having been provided with a new company logo, we discussed several colour variations and combinations with the client, and eventually settled on using various shades of blue in both the logo and the website brand identity.
Fonts
Pirulen
Pirulen is a wide, hi-tech headliner font. Although it bears some resemblance to Bank Gothic, Pirulen does away with any trace of warmth or humanity; this typeface was made for machines. The lambda-style Λ gives Pirulen a stark look.
Proxima Nova
Proxima Nova is a hybrid that combines modern proportions with a geometric appearance. Originally released in 1994 as Proxima Sans, with a basic character set in three weights (Regular, Medium, and Black) with italics, it has now expanded into a full-featured and versatile family of 42 fonts.
Healthalytica
Healthalytica
Healthalytica
Healthalytica
Free Consultation
Please let us know your project requirements, and we’ll get in touch as soon as we can.

    We are pleased to welcome you on the purpleplanet!
    To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.

      We are pleased to welcome you on the purpleplanet!
      To order the service package you’ve chosen, please fill in the form and we’ll get in touch with you soon.