Art Habit
We were hired by our partner Sharkey Advertising to develop a new brand by creating a fresh, elegant logo identity and a new online e‑commerce experience.
We should focus on user experience, creation of visual impact, and strong brand communication, ensuring a clear brand experience. Keeping an eye out for maintaining brand consistency across marketing vehicles, our ongoing marketing plan is in place to reach the target audience and drive maximum results.
We developed an e‑commerce, responsive web presence for this new West Coast USA art dealer. Product assortment, Intuitive structure, and easy navigation help to clearly communicate the Art Habit brand, and create a strong connection with the target audience. Our approach to the end-to-end branding revealed meaningful insights to create strategies that engage the customer, and aim to build long-standing relationships.
Brand Style Guide
The client asked for a "hand-written" logo, which should represent an artist's signature on their painting. We had several alternatives for them to choose from, and the final choice was one we all felt extremely happy with.
