Metropolitan Car-o-Liner
The repair needs of the body shop are continuously changing, that’s why Car-O-Liner offers a wide variety of flexible solutions for repairs that range from minor to structural. Equipping a shop for the future with the tools needed for innovative repairs. Car-O-Liner equipment and training for aluminium vehicle repairs will prepare for an evolving industry’s requirements. Expertise, Convenience, Reliability: That’s what defines Car-O-Liner.
Challenge
Our challenge for this design was to present a lot of information in a clear and informative way. The client came to us with a large sitemap, including information pages, training elements and an online store. We also had to be aware of the global brand of Car-O-Liner.
Solution
Using WooCommerce within WordPress, we were able to seamlessly integrate the store requirements into the main website. We also created a custom Ads section, which displays second-hand parts for sale.
The client’s own stock photography and clean colour palette help make this an engaging new website.
Brand Style Guide
Logotype
Colours
We used the main blue from the Car-O-Liner parent brand, and added a clear highlight yellow for attention on links and calls-to-action.
Fonts
Red Hat Display
Red Hat is a fresh take on the geometric sans genre, taking inspiration from a range of American sans serifs including Tempo and Highway Gothic. The Display styles are low contrast and spaced tightly, with a large x-height and open counters.
Lato
Lato is a sans-serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer".
