Our challenge on this project was to take a purchased theme and make it work for the client’s business and branding requirements. This isn’t always easy, as many themes don’t allow for a lot of customisation without significant work.
We were able to bend and shape the installed theme, to utilise the client’s chosen font, colours, and layout styling, giving the website visitor a more harmonious journey from page to page.
It was important to implement recognisable elements on each page, so a button should always be the same, or a link to a download. This builds client trust.